Ludo Supreme
- 17% Increase
in Conversions From New Customer Journeys
Dexata helped Ludo Supreme to increase conversions from new customer journeys by 17%.
Industry
Gaming Industry
Location
India
Solutions
- MoEngage
Results
- 90% increase in deliverability rate for Android push.
- 17% increase in conversions from new journeys.
- 200+ behavioural campaigns executed.
Background
Ludo is a next-generation e-commerce platform for pre-owned cars.
It is a free game where you can win real money in rupees in your Paytm Wallet instantly by playing games. The game is a simple, fun, easy, and classic strategy board game that you can play with friends or online to earn money and for entertainment. Play the childhood dice game and entertainment is assured. It is a multiplayer game that will soon be launched in Hindi and other languages too.
OBJECTIVE
Ludo Supreme wanted to understand their consumer behaviour better.
The Problem
Ludo Supreme is a free game where you can win real money in rupees in your Paytm Wallet instantly by playing games. It is a simple, fun, easy, and classic strategy board game you can play with friends or online to earn money and for entertainment. Play the childhood dice game and entertainment is assured.
It is a multiplayer game that will soon be launched in Hindi and other languages too.
They wanted to setup accurate measurement platform to understand their customer behaviour better. The complete Website was based on AJAX platform and they were facing issues with data and visualising the user funnels.
They were also struggling in setting up personalisation and optimisation roadmaps as they were coming up with huge revamps and new digital properties.
What We Did
Customer Experience Strategy
Dexata helped Ludo Supreme improve customer experience and conversion metrics
Strategic Discovery: We audited Ludo Supreme’s marketing automation instance and identified various customer life cycle journeys that could be implemented. We designed flows of the new journeys and implemented 12 new journeys on their automation tool. These journeys helped to engage the customers to play the game and register for the ongoing contests.
Improved Deliverability: While doing an audit of Ludo Supreme instance, we saw that the delivery rates were around 25% for push campaigns. We analysed the current implementation and found out that there were 2 different accounts created on FCM for 2 apps and registration tokens were not getting passed to the automation tool for all the users. We helped Ludo Supreme in updating the SDK to resolve the issue. This increased their deliverability rate sto 45-50% for Android.
What We Did
Behavioural Campaign Setup
We setup behavioural campaigns for Ludo Supreme.
We identified campaigns based on user behaviour and areas of interest and configured segmented communications accordingly according to their interests. These campaigns showed very good engagement. Users came back to the app, registered for the contests and played big cash tournaments.
What We Did
Implementation of New Journeys
We set up various automated customer life cycle journeys for Ludo Supreme. Below are a few examples:
- Onboarding journey.
- Payment dropoff journeys.
- Tournament reminders.
- Milestone journeys.
- Daily rewards redemptions.
Solutions
- Use Case Discovery
- New Journey Implementation
- Behavioural Campaigns
Dexata worked with Ludo Supreme for 6-month timeline and created different journeys and campaigns to improve customer experience and conversion metrics
We didn't just stop there.
- Strategic use case discovery.
- Deliverability audit and improvements.
- Audit of existing set up and suggested missing events.
- Implementation of new journeys.
- Behavioural campaigns set up.
- Campaign performance monitoring.
With optimisation and personalisation already in place they were able to increase the conversion rates for both existing and new customers and every month we are doing 5-10 new experiments per customer segment.
STRENGTH IN NUMBERS
Business Impact
Since partnering with Dexata, Ludo Supreme has achieved a 17% increase in conversions from new journeys.