Marketing Automation
- 19% Increase In
Open Rate
Dexata helped one of the biggest pharma companies with a marketing automation strategy that led to a 19% uplift in open rate and a 15.4% conversion rate.
Industry
Pharma
Location
100 Markets Globally
Solutions
- Marketing Automation Strategy and Consultation
- Adobe Marketo Engage Implementaiton
Results
- 19% improvement in open rate
- 2.5% click rate achieved
- 15.4% conversion rate achieved
BACKROUND
One of the biggest pharma companies, offering a diverse range of products and services across 15 global facilities and a global distribution network in over 100 countries.
Solutions
- Adobe Marketo Engage
Client Needs
The client had several key needs to address in their business strategy.
First and foremost, they needed to be able to efficiently identify and nurture potential customers. They required a solution that could enable lead scoring and lead lifecycle management.
Additionally, they sought to integrate their CRM (Customer Relationship Management) system to streamline customer data management and enhance overall business efficiency.
Moreover, they were looking for strategic recommendations related to email templates and marketing practices and wanted to optimise their email marketing efforts and enhance engagement with their audience.
Lastly, they were interested in a search engine integration and building a full-funnel strategy.
Solutions
We setup the following for this client:
- Provided strategic consultation on end-to-end implementation process based on the objectives and keeping long term business goals in mind.
- Leveraging Marketo Engage's capabilities, personalised/dynamic content generation for each segment.
- Enabling a clear assessment of campaign effectiveness and attribute conversions based on a combination of first-touch, last-touch, and multi-touch interactions.
- Recommendations provided on Email Marketing for different marketing activities of awareness, lead gen and engagement campaigns.
STRENGTH IN NUMBERS
Business Impact
Since the Marketing Automation Strategy started, the client has been able to more efficiently identify, engage, nurture, and convert potential customers.
Improvement in open rate
Click rate achieved
Conversion rate achived