Unlock the Full Value of Your MarTech Stack

Empowering brands to unlock the full value of their MarTech stack through innovative solutions, actionable insights, and scalable execution.

about Dexata

We help brands unlock the value of MarTech.

Our Value Realisation Approach focuses on practical, use case-driven execution that bridges the gap between underutilised MarTech tools and maximum ROI. We deliver incremental revenue, cost savings, and improved customer satisfaction by activating high-impact use cases that drive measurable results.

we're helping our clients

Extract More Value from MarTech

OUR MARTECH SERVICES

Drive business value through strategic MarTech adoption.

Unlock the full value of your MarTech stack with our tailored solutions. Increase MarTech adoption and ROI with our innovative services and solutions, no matter the business challenge you face.

MarTech Strategy

We assess your current capabilities, identify gaps, and build a roadmap aligned to your goals. With clear business cases and vendor selection support, we help you make smarter investments—reducing wasted spend and accelerating time-to-value.

Data Foundations & Governance

We create scalable, compliant data frameworks with consent management, identity resolution, and accurate tracking. This ensures reliable insights, lowers risk, and reduces operational costs while giving you confidence in every decision.

Data Analytics

We turn data into growth by optimising audiences, journeys, and experiences. Through segmentation and personalisation at scale, we increase conversion rates, boost lifetime value, and improve media efficiency.

Marketing Automation

We design automated journeys, nurture flows, and cross-channel campaigns that drive engagement and retention. The result: higher recurring revenue, stronger loyalty, and lower acquisition costs.

SEO & Digital Performance

We combine paid media, attribution modelling, and SEO to maximise visibility and ROI. Our strategies deliver measurable performance gains and sustainable digital growth.

OUR SOLUTIONS

What is your
MarTech Adoption Challenge?

Unlock the full potential of your MarTech stack with our tailored solutions. Increase MarTech adoption and ROI with our innovative programs and solutions, no matter the business challenge you face.

C-COE

Not enough people?

The ultimate solution for organisations that lack the personnel and expertise to fully leverage the power of their MarTech stack. With C-COE, your organisation gains access to a team of experts who understand the intricacies of various MarTech.

CLaaS

Lack of expertise?

Empower and gamify your team learning, development and increase adoption of your MarTech stack. Our CLaaS (Continuous Learning as a Service) motivate your team to integrate your stack, upskill and increase adoption with tangible use cases that drive commercial growth.

MASTERCLaaS

Limited use cases?

Our MasterCLaaS programs start with an intensive one-day workshop offering a deep-dive into a specific platform and an opportunity to setup multiple use cases on the day.

Experience labs

Integration challenges?

Is your team struggling to fully harness the potential of and integrate your MarTech? That’s where our 2 to 3-hour immersive Experience Labs come in to bridge the gap between your tools and help you boost integration and ROI through commercial use cases. .

Enable your team to drive more value from your MarTech

with ClaaS™

A staggering 68% of CMOs report underutilisation of their MarTech stack capabilities. MarTech is crucial for making informed decisions, delivering personalised experiences, and achieving higher ROI.

CLaaS™ is the solution you need to enable your teams to unlock greater value from your MarTech.

Driving MarTech adoption and ROI for brands.

21%

Average Traffic Increase for Clients

book a free discovery call

Ready to Maximise the Impact of Your MarTech Investments?

Schedule a free discovery call with our experts to assess your systems and unlock the full potential of your MarTech stack.

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Customer Experience
Insights

Discover a wealth of insights, articles, and resources to navigate your path towards better customer experiences.