SaaS CRM
- 50% Increase
in Total Experiments
Leading SaaS CRM platform engaged us to enhance their user experience, increase engagement and drive conversion rates for sustainable growth by increasing their experimentation velocity and processes. Our experimentation program enabled them to accelerate use case enablement by 50% with a 33.33% increase in winning experiments in only 3 months.
Industry
SaaS
Location
United Kingdom
Solutions
- Experimentation Program
Results
- 50% increase in experiments
- 33.33% increase in winning experiments
- 41.17% reduction in average experiment go-live time
BACKROUND
Our client is a global cloud-based SaaS company with a leading sales customer relationship management tool. The company aims to empower more businesses to get qualified leads and grow. Enhancing their user experience through experimentation is a key strategy in this mission.
*This case study has been anonymised to comply with NDA and confidentiality requirements.
OBJECTIVE
Increase Experimentation Velocity
Solution
The client engaged us to drive their experimentation program to enhance their user experience, increase engagement and drive conversion rates for sustainable growth. This included targeting new visitors with a seamless experience with a focus on increasing Y2T.
Additionally, the client wanted a faster time to execute use cases. We helped the company improve their experimentation velocity by providing strategic advice and guidance, operational support and process optimisation.
Developing and implementing template-based approach, including a Pre-Experimentation Checklist and Pre-Launch QA Analysis Checklist enabled us to accelerate and scale their experimentation practices. Continuous collaboration to optimise and streamline their processes leading to a 50% increase in the number of experiments and 41% reduction in average experiment go-live time, shortening it from 17 days to 10 days.
Solutions
- Optimizely
- Google Analytics
- Hotjar
RESOURCES
Experimentation Templates and Checklists
View examples of the templates and checklists we implemented for this client to accelerate their use case enablement.
”With Dexata, we are now able to experiment with confidence and achieving more winning experiments faster than ever.”
Experience Optimisation Product Owner
STRENGTH IN NUMBERS
Business Impact
In only one quarter, the client achieved the following with our experimentation program:
increase in
total experiments
increase in
winning experiments
reduction in
experiment go-live time