Case Studies

August 7, 2026

The Basket That Didn’t Follow: Engineering Cross Device Journey Continuity

Cross-device journey continuation is key to reducing cart abandonment and improving customer conversion. When shoppers leave a purchase unfinished on a website, forcing them to start over on a mobile app creates friction. By leveraging real-time behavioral data and customer identity stitching, brands can effortlessly reconnect users with their abandoned items. Read on to see an end-to-end configuration for delivering seamless cross-channel shopping experiences.

January 30, 2026

Learning Adobe Personalisation Through a Data Science Lens

Personalisation is often treated as a feature,
an experiment, a rule, a page variation. But through a data science lens, it becomes something else entirely: a system. In my second month at Dexata, working closely with Adobe personalisation shifted how I think about MarTech, from tools and tactics to decisioning, data quality, and governance. This reflection explores why intelligent experiences depend less on algorithms and more on trusted data, disciplined execution, and connected systems that learn responsibly over time.

first page personalisation
September 15, 2025

First Page Personalisation with Tealium Moments API & Adobe Target

Discover how to boost engagement and conversions with first-page personalisation using Tealium Moments API and Adobe Target. Learn how real-time behavioral data can create tailored experiences, reduce bounce rates, and drive meaningful customer interactions from the very first page.

Load More