MarTech adoption is no longer a luxury; it’s a necessity. While 88% of today’s marketing budgets are dedicated to MarTech spend, only 42% of marketers utilise their full MarTech stack capabilities. Let’s dive into the hurdles that businesses currently face and the repercussions of low MarTech adoption. We’ll also explore key reasons for this wastage, as well as actionable solutions for overcoming the challenge you’re facing so that you can supercharge your MarTech adoption.
Experimentation is the process of testing variations in design, content, and user experiences to determine which performs best. AI enhances this process in several key ways.
Harnessing AI for Experience Optimisation: Blending Human-Centric Creativity with AI for Rapid Experimentation
The incorporation of Artificial Intelligence (AI) into experience optimisation is not just an exciting advancement; it is a transformative force in the realm of digital experiences. AI is not something to shy away from; it is a catalyst for human-centric experimentation, promising tailored, efficient, and data-driven interactions.
Crafting the perfect ad is just one piece of the puzzle in today’s digital landscape. Equally important is ensuring a seamless journey for your audience.
Without any extra effort, more than 50% of what we learn is forgotten within an hour, 2/3rds by the end of the day, and a staggering 80% by the end of the month. These statistics should make anyone pause and rethink how we approach business training.
Establishing trust is paramount, and companies must become adept at managing customer identities to achieve this. Customer Data Platforms (CDPs) have emerged as instrumental tools in this pursuit, empowering businesses to unlock the key to trust-building through personalised, seamless customer experiences.
Tech giants like Google are phasing out third-party cookies in favour of more privacy-centric approaches. So, what does this mean for marketers and organisations, and how can you adapt to this new reality?
Often there’s confusion between CDPs and CRMs and one is chosen over the other. Let’s unravel the intricacies of CDPs and CRMs, shedding light on their differences and similarities to assist businesses in discerning the most effective use cases for each.
The path to CDP integration isn’t all smooth sailing. There are significant hurdles that act as barriers to widespread CDP adoption. Let’s delve into these challenges and shed light on what’s been stopping the CDP revolution from sweeping the business landscape and what can be done to overcome these.
Let’s debunk some of the most prevalent CDP myths. Gain a clearer understanding of what CDPs truly are and how they can benefit your organisation.
In this article, we explore how Generative AI can be harnessed to optimise user experiences, making them more personalised, immersive, and enjoyable.
In this article, we will explore several Google Analytics GA4 alternatives that can cater to the needs of businesses in this post-UA era.
In this article, we will explore top 15 CDP use cases and how they can empower organisations to drive growth, improve customer experiences, and optimise marketing strategies.
In this article, we will explore the key conversion rate optimisation trends that are shaping the digital landscape in 2023, empowering businesses to enhance user experiences, drive conversions, and achieve sustainable growth.
Cheatsheets and Downloadables
A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).
A repository of blogs, articles and webinars on using Adobe Target, learning from Adobe Product teams as well as industry-experts.
This page provides quick access to Adobe Target functions/commands/links that are used commonly.