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MarTech Insights, Resources and Ideas
Practical insights, frameworks and tools from Dexata’s MarTech specialists, to help you extract more value from your ecosystem.
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October 23, 2026
Blog Articles
AI
AI is meant to save MarTech teams time. So why does everyone feel busier? This is the AI productivity paradox: saved hours leak into proofreading, rework and reports nobody reads. Here's where that time really goes, what IKEA and Mars do differently, and how to decide which work stays human.
Blogs
Every DAM vendor now has agents on the roadmap. But the organisations getting value from AI in their DAM are mostly the ones already getting value from the DAM itself. Here's how adoption, maturity and AI search decide which side you land on.
Blogs
Having AI capability in your MarTech stack doesn’t mean you’re ready to realise value from it. Learn how to identify genuine quick wins, assess readiness and prioritise the foundations that matter.
On Demand Webinars
On Demand Webinars
Discover how real-time customer context and AI can transform the contact centre. Tealium, Diabolocom and Dexata explore practical use cases for smarter routing, more informed agents and timely follow-up, connecting digital intent to better customer experiences and measurable business outcomes.
On Demand Webinars
Explore the intricacies of third-party cookies in this on-demand webinar with Will Harmer, the esteemed Chief Product Officer at Utiq, . Discover the "good, bad, and ugly" aspects of alternative strategies, and gain insights on preparing for a world without third-party cookies and effective identity resolution.
On Demand Webinars
Discover innovative strategies for overcoming audience targeting challenges post-cookie era! Watch this on demand webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences.
Customer Experience Optimisation Insights (Newsletter)
Customer Experience Optimisation Insights
View the October 2026 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the September 2026 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the August 2026 edition of Customer Experience Optimisations Insights.
Cheatsheets and Downloadables
Cheatsheets & Downloadables
A single stop place for all upcoming events related to MarTech, Marketing, Experimentation and more!
Cheatsheets & Downloadables
AI is transforming how customers discover brands. Are you ready for it? Find out by downloading our free, expert-designed checklist to benchmark your organisation’s AI SEO readiness.
Cheatsheets & Downloadables
A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).
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