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MarTech Insights, Resources and Ideas
Practical insights, frameworks and tools from Dexata’s MarTech specialists, to help you extract more value from your ecosystem.
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Blog Articles
Blogs
Having AI capability in your MarTech stack doesn’t mean you’re ready to realise value from it. Learn how to identify genuine quick wins, assess readiness and prioritise the foundations that matter.
Blogs
AI let every marketing team build for itself, and the queue outside the MarTech Centre of Excellence disappeared almost overnight. So is the function still relevant? Its mission never changed. But the roles, the KPIs and the risks certainly have. Here is what a modern MarTech COE looks like, and how to measure one.
Blogs
Cross-device journey continuation is key to reducing cart abandonment and improving customer conversion. When shoppers leave a purchase unfinished on a website, forcing them to start over on a mobile app creates friction. By leveraging real-time behavioral data and customer identity stitching, brands can effortlessly reconnect users with their abandoned items. Read on to see an end-to-end configuration for delivering seamless cross-channel shopping experiences.
On Demand Webinars
On Demand Webinars
Discover how real-time customer context and AI can transform the contact centre. Tealium, Diabolocom and Dexata explore practical use cases for smarter routing, more informed agents and timely follow-up, connecting digital intent to better customer experiences and measurable business outcomes.
On Demand Webinars
Explore the intricacies of third-party cookies in this on-demand webinar with Will Harmer, the esteemed Chief Product Officer at Utiq, . Discover the "good, bad, and ugly" aspects of alternative strategies, and gain insights on preparing for a world without third-party cookies and effective identity resolution.
On Demand Webinars
Discover innovative strategies for overcoming audience targeting challenges post-cookie era! Watch this on demand webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences.
Customer Experience Optimisation Insights (Newsletter)
Customer Experience Optimisation Insights
View the August 2026 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the July 2026 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the June 2026 edition of Customer Experience Optimisations Insights.
Cheatsheets and Downloadables
Cheatsheets & Downloadables
A single stop place for all upcoming events related to MarTech, Marketing, Experimentation and more!
Cheatsheets & Downloadables
AI is transforming how customers discover brands. Are you ready for it? Find out by downloading our free, expert-designed checklist to benchmark your organisation’s AI SEO readiness.
Cheatsheets & Downloadables
A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).
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Free MarTech Value Assessment
Preliminary assessment to assess your stack, identify opportunities, accelerate ROI.
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Customised Use Case Roadmap
A plan tailored to your goals and existing stack.