Blog Articles

Experience Optimisation and CRO
Rajneesh Gautam

Unlocking Personalisation: The 6 Key Questions You Need to Answer

The 6Ws framework draws inspiration from Rudyard Kipling’s renowned poem, I Keep Six Honest Serving Men. Kipling’s clever personification of six questions has long been a valuable problem-solving technique. By adopting a curious mindset, I have employed the same approach to create the 6Ws framework for unlocking personalisation – a data-driven method that aims to deliver improved customer experiences.

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Experience Optimisation and CRO
Charlie Nicholls

Art of Balance: Overcoming Marketing Fatigue Using Frequency Capping

Marketing-Fatigue, caused by repetitive marketing messages can have detrimental impact on user experience and consequently to journey conversion rates. Frequency capping has been long used by marketers as a strategic tool to mitigate marketing fatigue. This article delves into enabling this technique for owned-media, using Adobe Target.

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MarTech Strategy
Charlie Nicholls

What’s Your Biggest MarTech Challenge?

MarTech adoption is no longer a luxury; it’s a necessity. While 88% of today’s marketing budgets are dedicated to MarTech spend, only 42% of marketers utilise their full MarTech stack capabilities. Let’s dive into the hurdles that businesses currently face and the repercussions of low MarTech adoption. We’ll also explore key reasons for this wastage, as well as actionable solutions for overcoming the challenge you’re facing so that you can supercharge your MarTech adoption.

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User Centricity and AI
Experience Optimisation and CRO
Charlie Nicholls

Harnessing AI for Experience Optimisation: Blending Human-Centric Creativity with AI for Rapid Experimentation

The incorporation of Artificial Intelligence (AI) into experience optimisation is not just an exciting advancement; it is a transformative force in the realm of digital experiences. AI is not something to shy away from; it is a catalyst for human-centric experimentation, promising tailored, efficient, and data-driven interactions.

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comparing CDP to CRM
Customer Data Platforms (CDP)
Charlie Nicholls

Comparing CDPs and CRM Systems

Often there’s confusion between CDPs and CRMs and one is chosen over the other. Let’s unravel the intricacies of CDPs and CRMs, shedding light on their differences and similarities to assist businesses in discerning the most effective use cases for each.

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Cheatsheets and Downloadables

pre-experiment checklist
Resources
Charlie Nicholls

Pre-Experiment Checklist

Our comprehensive Pre-Experiment Checklist is your guide to ensuring experiments are commercially and technical feasible and aligned with business objectives from the get-go.

experience optimisation repository
Resources
Charlie Nicholls

Experience Optimisation Repository

A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).

adobe target repository
Resources
Charlie Nicholls

Adobe Target Knowledge Repository

A repository of blogs, articles and webinars on using Adobe Target, learning from Adobe Product teams as well as industry-experts.