Blog Articles

Blogs
Vaibhav Mathur

Delivering Relevant Experiences for Overlapping Customer Segments in Adobe Target

In the world of digital marketing, delivering personalised content is key to engaging your audience. But what happens when your users fit into multiple audience segments? In this blog, we dive into Adobe Target’s Experience Targeting (XT) and explore how to effectively manage and prioritise overlapping audiences. Using real-world eCommerce scenarios, we’ll show you how to ensure that your users always receive the most relevant and impactful experience, boosting both engagement and conversion rates.

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Experience Optimisation and CRO
Rajneesh Gautam

Unlocking Personalisation: The 6 Key Questions You Need to Answer

The 6Ws framework draws inspiration from Rudyard Kipling’s renowned poem, I Keep Six Honest Serving Men. Kipling’s clever personification of six questions has long been a valuable problem-solving technique. By adopting a curious mindset, I have employed the same approach to create the 6Ws framework for unlocking personalisation – a data-driven method that aims to deliver improved customer experiences.

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Experience Optimisation and CRO
Charlie Nicholls

Art of Balance: Overcoming Marketing Fatigue Using Frequency Capping

Marketing-Fatigue, caused by repetitive marketing messages can have detrimental impact on user experience and consequently to journey conversion rates. Frequency capping has been long used by marketers as a strategic tool to mitigate marketing fatigue. This article delves into enabling this technique for owned-media, using Adobe Target.

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MarTech Strategy
Charlie Nicholls

What’s Your Biggest MarTech Challenge?

MarTech adoption is no longer a luxury; it’s a necessity. While 88% of today’s marketing budgets are dedicated to MarTech spend, only 42% of marketers utilise their full MarTech stack capabilities. Let’s dive into the hurdles that businesses currently face and the repercussions of low MarTech adoption. We’ll also explore key reasons for this wastage, as well as actionable solutions for overcoming the challenge you’re facing so that you can supercharge your MarTech adoption.

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User Centricity and AI
Experience Optimisation and CRO
Charlie Nicholls

Harnessing AI for Experience Optimisation: Blending Human-Centric Creativity with AI for Rapid Experimentation

The incorporation of Artificial Intelligence (AI) into experience optimisation is not just an exciting advancement; it is a transformative force in the realm of digital experiences. AI is not something to shy away from; it is a catalyst for human-centric experimentation, promising tailored, efficient, and data-driven interactions.

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comparing CDP to CRM
Customer Data Platforms (CDP)
Charlie Nicholls

Comparing CDPs and CRM Systems

Often there’s confusion between CDPs and CRMs and one is chosen over the other. Let’s unravel the intricacies of CDPs and CRMs, shedding light on their differences and similarities to assist businesses in discerning the most effective use cases for each.

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On Demand Webinars

On Demand Webinars
Charlie Nicholls

Privacy-Focused Marketing – Putting Control into Consumers Hands

Explore the intricacies of third-party cookies in this on-demand webinar with Will Harmer, the esteemed Chief Product Officer at Utiq, . Discover the “good, bad, and ugly” aspects of alternative strategies, and gain insights on preparing for a world without third-party cookies and effective identity resolution.

On Demand Webinars
Charlie Nicholls

Harnessing First-Party Data in the 2024 Cookiepocalypse

Discover innovative strategies for overcoming audience targeting challenges post-cookie era! Watch this on demand webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences.

Customer Experience Optimisation Insights (Newsletter)

Cheatsheets and Downloadables

Resources
Rajneesh Gautam

MarTech Events Calendar

A single stop place for all upcoming events related to MarTech, Marketing, Experimentation and more!

Checklists
Charlie Nicholls

Ideathon Framework

Want to break down barriers and foster cross-team collaboration to enhance problem-solving, innovation, and customer experience? Download our free Ideathon framework to learn how to unite people and teams, diversify ideas, and drive innovation.

pre-experiment checklist
Checklists
Charlie Nicholls

Pre-Experiment Checklist

Our comprehensive Pre-Experiment Checklist is your guide to ensuring experiments are commercially and technical feasible and aligned with business objectives from the get-go.

experience optimisation repository
Resources
Charlie Nicholls

Experience Optimisation Repository

A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).

adobe target repository
Resources
Charlie Nicholls