ON DEMAND WEBINAR
Privacy-Focused Marketing – Putting Control into Consumers Hands
MAY 28, 2024
Over 56%¹ of marketers admit they're unprepared for a world without third-party cookies. Are you among them?
Although Google has postponed the depreciation of third-party cookies until at least 2025, a staggering 75% of consumers in the US and UK are hesitant to buy from brands with questionable personal data ethics². This makes prioritising privacy-centric advertising methods essential.
In this on-demand webinar with Will Harmer, the esteemed Chief Product Officer at Utiq, explore the intricacies of third-party cookies. Discover the “good, bad, and ugly” aspects of alternative strategies, and gain insights on preparing for a world without third-party cookies and effective identity resolution.
What you will learn
- Current Climate with Privacy-Focused Marketing: Understand the current state and challenges associated with third-party cookies and shift towards prviacy-focused marketing.
- Alternatives to Third-Party Cookies: Explore the different alternatives available to third-party cookies.
- The Good, Bad, and Ugly of Privacy Changes and Alternatives: Evaluate the pros, cons, and complexities of privacy changes and third-party cookie alternatives.
- Implementing Authentic Consent Services with Utiq: Learn how to provide genuine consent services that empower consumers, using Utiq.
- Empowering Consumers with Utiq: Discover how Utiq helps you put control in the hands of your consumers.
- Tips for Choosing the Right Solution: Get practical advice on selecting the best solution for your needs.
Watch and learn on demand now!
The Speakers
Will Harmer
Chief Product Officer | Utiq
Will Harmer serves as the Chief Product Officer at Utiq, where he is widely acknowledged as a thought leader in crafting data-driven marketing organisations. With a wealth of experience, Will specialises in devising and implementing optimisation and personalisation strategies. His expertise empowers brands to make informed business decisions and elevate customer experiences to world-class standards.
Charlie Nicholls
CMO | Dexata
Charlie Nicholls, the CMO at Dexata, brings a wealth of experience as a seasoned Digital Marketing expert, Mentor, and Consultant. With a proven track record in MarTech, Charlie is dedicated to facilitating continuous learning opportunities in an ever-evolving tech realm, emphasising the importance of creating and enhancing impactful customer experiences.
