ON DEMAND WEBINAR
Harnessing First-Party Data in the 2024 Cookiepocalypse
FEBRUARY 22, 2024
Prepared For The Third-Party Cookie Demise?
Google is starting to depreciate third-party cookies in 2024 with them already having been disabled for 1% of users with a full stop for all users by end of Q3. This is going to have an impact on audience creation and targeting.
In this on demand webinar, learn how gathering first-party data in the cookieless world and explore how the strategic use of transactable ads and customer data platforms (CDP) will help ensure your survival in a cookieless environment while also reducing friction and foster trust with your customers.
What you will learn
- Ways to Survive and Grow in a Cookieless World
- The Importance of Building First-Party Audiences
- How To Streamline First-Party Data Collection
- Leveraging Your First-Party Customer Data with CDP:
See innovative strategies that you can implement to incentivise your customers and grow your first-party audiences.
The Speakers
Dominic Perkins
Managing Director | Playrcart
Dom is the Managing Director of Playrcart (Glui) a real-time technology and data platform that makes all marketing touch points transactional for brands. Dom comes with years of experience creating and executing strategies for commercial products working with new and existing Ad technologies across digital disciplines.
Michael Stannard
Strategic Partnerships, UK, EMEA & BeNeLux | Tealium
Heading up Strategic Partnerships at Tealium, Michael works with partners to enable brands to deliver compelling customer experiences in an ever-evolving consumer landscape.
Ian Pilborough
Principal Solutions Consultant | Tealium
Ian is a CDP expert and thought leader in how to overcome data and technology challenges and help businesses connect data so they can connect with their customers.
Charlie Nicholls
CMO | Dexata
Charlie Nicholls, the CMO at Dexata, brings a wealth of experience as a seasoned Digital Marketing expert, Mentor, and Consultant. With a proven track record in MarTech, Charlie is dedicated to facilitating continuous learning opportunities in an ever-evolving tech realm, emphasising the importance of creating and enhancing impactful customer experiences.
