About Dexata

Your MarTech Value Partner

We specialise in unlocking the full potential of your MarTech stack. As your trusted MarTech value partner, we combine expert-driven strategies, innovative solutions, and data-powered insights to optimise your marketing technology and drive measurable business results.

— ABOUT DEXATA

We Blend Data and AI Into MarTech Value

We work at the intersection of data, AI and technology. Our approach is always use-case first: we identify the outcomes that matter most, execute with discipline and build the capability for organisations to sustain and scale impact over time.

Phone number:

350+

MarTech Specialists

270+

Projects Delivered (and counting)

50+

Global Clients

— WHO WE ARE

A Specialist MarTech Consultancy

Dexata is a specialist MarTech consultancy. We identify, activate and scale the use cases, solutions and capabilities that unlock measurable commercial value for ambitious brands, with AI embedded at every layer.

We work at the intersection of data, AI and people enablement. Our approach is always use-case first: we identify the outcomes that matter most, execute with discipline and build the capability for organisations to sustain and scale impact over time.

We are 350+ MarTech specialists, operating across EMEA and beyond, delivering for global clients across telecoms, financial services, retail, automotive and technology.

what we do

People, Data and AI Enablement

We blend data foundations, AI-powered intelligence and people capability to unlock measurable value across the full MarTech ecosystem.

how we work

Embedded Expertise

Our practitioners work inside your team, not as consultants who hand over a report, but as an extension of your capability.

how we work

Durable Capability

We build the skills, tools and operating models for your team to sustain and scale impact long after each engagement closes.

— OUR MISSION

Our Value Obsession

To help businesses extract measurable value from their MarTech investments — bridging the gap between underutilised technology and high-impact commercial outcomes.

We believe that AI and data, embedded intelligently across the marketing ecosystem, can transform how organisations grow, retain customers and operate. But only if the right use cases are identified, the right capability is built, and the right outcomes are measured.

— The Context We Work In

The MarTech Landscape Has Evolved Dramatically

From digital enablement to stack explosion to consolidation – and now into the Agentic Revolution. Dexata exists to help organisations capture value at every stage.

Pre-2010

Digital Enablement

Foundational digital channels emerge. Organisations build basic web and email capabilities.

2010-23

Stack Explosion

10,000+ MarTech tools flood the market. Investment surges but utilisation lags far behind.

2023-25

CONSOLIDATION

Enterprises under pressure to simplify, integrate and extract genuine ROI from existing stacks.

2026→

Agentic Revolution

Foundations have never been more important. Organisations that embed AI, governance and intelligence today will compound returns.

Dexata

exists to close the gap between MarTech investment and commercial impact — at every stage of that evolution. Over 70% of enterprises say they are under-utilising their stack. CMOs spend 25–30% of budgets on technology, yet only 33% of capabilities are actively used. We change that.

— What Makes Us Different

Four Reasons Brands Choose Dexata

01

Value Realisation, Not Just Implementation

We don’t measure success by deployment milestones. We measure it by commercial outcomes — conversion uplift, revenue growth, cost reduction and operational resilience.

02

AI-Powered, Outcome-Led

We leverage AI across every layer — from predictive audience intelligence and next-best-action decisioning to dynamic personalisation and automated insight generation. Faster execution, sharper targeting, experiences that convert.

03

Use-Case First Thinking

Every engagement starts with the outcome, not the technology. We identify and prioritise the use cases that will drive the most impact, then build the capability to execute and scale them.

04

Continuous Capability Enablement

We build the skills and confidence your teams need to sustain progress independently, through CLaaS™, Dexata Academy and embedded operating models.

— Our Values

How We Work With
Clients and Each Other

C

Community

We believe the best results come from genuine partnership — with clients, with each other and with the wider MarTech ecosystem (talk to us about MarTech London!)

C

Collaboration

We work as an extension of your team, not a separate entity. Shared ownership of outcomes is how we deliver lasting impact.

C

Courage

We ask the hard questions, challenge assumptions and tell you what you need to hear — not what you want to hear..

C

Curiosity

We are always-on learners. In a landscape that never stops evolving, curiosity isn’t optional — it’s how we stay ahead for our clients..

— CLIENT VOICES

Trusted by Ambitious Brands

From global telecoms and financial services to retail and technology, Dexata is the partner brands trust to extract measurable value from their MarTech ecosystems.

"Dexata are pivotal in providing impartial subject matter expertise across CDP and GTM platforms. Their work has enabled us to accelerate our ‘lead with digital data’ strategy, building a stronger, scalable data foundation. This has created a useable framework for future innovations helping with 2026 ABP planning. Standout deliverables include tagging architecture and CAPI integrations, both of which have increased digital ROAS northwards of 15%. Projects have been delivered on time, professionally and they are extremely pleasant to work with."

"Working with Dexata has been a genuinely positive experience, the team has played a key role in helping us achieve and maintain compliance across our digital platforms. Their work on Tag Management and broader data governance processes are always handled with clarity, and their depth of expertise and proactive approach makes them an invaluable extension of our digital operations team."

"Dexata are MarTech experts who can deliver huge value to any organisation’s digital marketing efforts. We have used Dexata’s services over the last few years in the areas of personalisation, CDP, and decisioning to create the best omni-channel customer experience. The team at Dexata have a real ability to cover the technical complexities of MarTech integrations and deliver commercial use cases in a business-friendly manner. I highly recommend Dexata to any digitally savvy organisation."

"I would like to comment on the ongoing project with Dexata Consultancy. Your team is very well organised, with all action points, plans, and schedules clearly laid out. Dexata has been incredible in terms of knowledge transferring, as well as their understanding of our business, technical needs, and challenges. The documents you’ve provided regarding checklists and training are clear and practical. You've truly been the partner I wished for, collaborating seamlessly with all our team members. Thanks for all your help in supporting our growth!"

“Setting up Google Analytics and Adobe Experience Cloud was a real struggle for us at Airtel. It was a complex task that required careful attention to detail and expertise. However, Dexata's professional consultancy proved to be a game-changer. With their invaluable guidance and support, we were able to navigate through the challenges and seamlessly set up all the necessary tools. Their expertise made all the difference in ensuring a smooth and successful implementation, adoption and use it to its fullest potential.”

— The Name Behind the Brand

Where Dexata Comes From

Dexata is born from two words: dexterity and data. Skill and capability, fused with the intelligence that modern marketing runs on.

It’s not just a name. It’s a statement of how we work: with precision, expertise and data at the core of everything we do.

→ The skill to act, and the intelligence to act wisely.

Dex

Dexterity

Skill, precision and the capability to execute. The human side of great MarTech — experienced practitioners who know how to turn technology into outcomes.

ata

Data

The intelligence that underpins everything. Data is not a byproduct of marketing — it is the foundation on which every use case, every decision and every result is built.

Dexata

Where the two meet

Dexterity and data, working together. The skill to act, and the intelligence to act wisely — blended into every engagement we deliver.

— LET'S TALK

Ready to Blend Data, AI and People Into Your MarTech Value?

Talk to our team about unlocking the full potential of your MarTech investment.

Free MarTech Value Assessment

Preliminary assessment to assess your stack, identify opportunities, accelerate ROI.

Benchmark Your Performance

See how your utilisation compares to industry leaders

Customised Use Case Roadmap

A plan tailored to your goals and existing stack.

Our Values

We stand strong on the pillars of community, collaboration, courage, and curiosity. These values drive us forward, shaping our every endeavour and fostering a culture of growth, innovation, and unwavering dedication to our shared mission.