

Evidence-Based Idea Validation Framework
Create and validate ideas that effectively address customer intent.
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Create and validate ideas that effectively address customer intent.
This page provides quick access to Adobe Target functions/commands/links that are used commonly.
A single stop place for all upcoming events related to MarTech, Marketing, Experimentation and more!
Want to break down barriers and foster cross-team collaboration to enhance problem-solving, innovation, and customer experience? Download our free Ideathon framework to learn how to unite people and teams, diversify ideas, and drive innovation.
Our comprehensive Pre-Experiment Checklist is your guide to ensuring experiments are commercially and technical feasible and aligned with business objectives from the get-go.
Our Pre-Launch QA Launch Checklist is designed to guide you through the essential steps to guarantee a smooth and error-free launch.
A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).
A repository of blogs, articles and webinars on using Adobe Target, learning from Adobe Product teams as well as industry-experts.
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