Experience Optimisation Repository

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experience optimisation repository

Whether you are new or a seasoned expert interested in Experience Optimisation (CRO, Personalisation, Experimentation) and keen on always-on-learning – then this repository could be a little help.

With this list of prominent individuals to follow on LinkedIn, books to read and communities to join – we hope you’ll remain updated with the latest in Experience Optimisation and achieve growth.

CategoryNameRelated linkByLinkedIn Profile
CommunityTest & Learn Communityhttps://www.searchdiscovery.com/blog/test-learn-community-join-the-conversation/
Slack GroupExperiment Nationhttps://experiment-nation.slack.com/
Slack GroupTLChttps://www.searchdiscovery.com/engage/tlc/
Slack GroupMeasurehttps://www.measure.chat/
Slack GroupCRO Geekshttps://cro.intellimize.com/
NewsletterConversion Ideashttps://conversionideas.com/cro-tips/Ruben De Boerhttps://www.linkedin.com/in/rgdeboer/
NewsletterExperiment Nationhttps://experimentnation.substack.com/Rommil Santiagohttps://www.linkedin.com/in/rommil/
NewsletterExperimental Mindhttps://kevinanderson.substack.com/Kevin Andersonhttps://www.linkedin.com/in/kevinanderson/
NewsletterJourney Furtherhttps://www.journeyfurther.com/newsJonny Longdenhttps://www.linkedin.com/in/jonnylongden/
NewsletterThe Experimental Revolutionhttps://speero.com/the-experimental-revolutionMartin P.https://www.linkedin.com/in/martinpproduction/
NewsletterCRO Weeklyhttps://tomvandenberg.substack.com/Tom van den Berg https://www.linkedin.com/in/vandenbergtom/
NewsletterExperimentation Tuesdayhttps://www.linkedin.com/newsletters/experimentation-tuesday-7049115317284823040/Nils Koppelmannhttps://www.linkedin.com/in/nils-koppelmann/
Podcast1000 Experiments Clubhttps://www.abtasty.com/1000-experiments-club/AB Tasty
PodcastFrom A to Bhttps://podcasters.spotify.com/pod/show/from-a-to-bShiva Manjunath Tracy Laranjohttps://www.linkedin.com/in/shiva-manjunath/ https://www.linkedin.com/in/tracylaranjo/
Youtube ChannelTreachery of Datahttps://www.youtube.com/@treacheryofdataIqbal Ali Matt Beischelhttps://www.linkedin.com/in/iqbalhussainali/ https://www.linkedin.com/in/mattbeischel/
Youtube ChannelIncrease Conversion Ratehttps://www.youtube.com/@Increase-Conversion-Rate-comLucia Van Der Brinkhttps://www.linkedin.com/in/luciavandenbrink/
Youtube ChannelExperiment Nationhttps://www.youtube.com/@experiment-nationRommil Santiagohttps://www.linkedin.com/in/rommil/
BookExperimentation Works: The Surprising Power of Business Experimentshttps://www.amazon.co.uk/Experimentation-Works-Surprising-Business-Experiments/dp/163369710XStefan H. Thomke
BookStatistical Methods in Online A/B Testing: Statistics for data-driven business decisions and risk management in e-commercehttps://www.amazon.co.uk/Statistical-Methods-Online-Testing-commerce/dp/1694079724/Georgi Zdravkov Georgievhttps://www.linkedin.com/in/geoprofi/
BookThe Power of Experiments: Decision Making in a Data-Driven Worldhttps://www.amazon.co.uk/Power-Experiments-Decision-Making-Data-Driven/dp/0262542277/Michael Luca Max H. Bazerman
BookTrustworthy Online Controlled Experiments: A Practical Guide to A/B Testinghttps://www.amazon.co.uk/Trustworthy-Online-Controlled-Experiments-Practical/dp/1108724264/Ronny Kohavi Ya Xuhttps://www.linkedin.com/in/ronnyk/ https://www.linkedin.com/in/ya-xu/
BookHow to Design and Report Experimentshttps://www.amazon.co.uk/Design-Report-Experiments-Andy-Field/dp/0761973834Andy Field Graham Hole
PeopleAnna Ambrozevichhttps://www.linkedin.com/in/anna-ambrozevich-00620720/
PeopleBen Labayhttps://www.linkedin.com/in/benlabay/
PeopleCraig Sullivanhttps://www.linkedin.com/in/craigsullivan/
PeopleDeborah O'Malleyhttps://www.linkedin.com/in/deborahomalley/
PeopleEden Bidanihttps://www.linkedin.com/in/edenbidani/
PeopleGeorgi Zdravkov Georgievhttps://www.linkedin.com/in/geoprofi/
PeopleIqbal Alihttps://www.linkedin.com/in/iqbalhussainali/
PeopleJonny Longdenhttps://www.linkedin.com/in/jonnylongden/
PeopleKelly Worthamhttps://www.linkedin.com/in/kellywortham/
PeopleKevin Andersonhttps://www.linkedin.com/in/kevinanderson/
PeopleLorenzo C.https://www.linkedin.com/in/lorenzocarreri/
PeopleLucia van den Brinkhttps://www.linkedin.com/in/luciavandenbrink/
PeopleLukas Vermeerhttps://www.linkedin.com/in/lukasvermeer/
PeopleMartin P.https://www.linkedin.com/in/martinpproduction/
PeopleRommil Santiagohttps://www.linkedin.com/in/rommil/
PeopleRonny Kohavi https://www.linkedin.com/in/ronnyk/
PeopleRuben De Boerhttps://www.linkedin.com/in/rgdeboer/
PeopleShiva Manjunathhttps://www.linkedin.com/in/shiva-manjunath/
PeopleTalia Wolfhttps://www.linkedin.com/in/taliagw/
PeopleTom van den Berg https://www.linkedin.com/in/vandenbergtom/
PeopleTom Wesselinghttps://www.linkedin.com/in/tonwesseling/
Research WebsitesNeilsen Norman Grouphttps://www.nngroup.com/
Research WebsitesBaymard Institutehttps://baymard.com/research
Research WebsitesGood UIhttps://goodui.org/
Research WebsitesGuess the testhttps://guessthetest.com/
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Customer Experience Optimisation Insights | March 2025
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What to read next

Delivering Consistent Experiences: Unlocking the Power of Multi-Page Personalisation in Adobe Target
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