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Adobe Target Experience Lab April 2026

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Event Recap

Adobe Target Experience Lab on Recommendations

Dexata co-hosted a practical, hands on Experience Lab with Adobe to showcase the commercial value of recommendations, how to build them in Adobe Target and apply them in different organisations.

Phone number:

Email address:

1st

Dexata Experience Lab

13

Practitioners in the room

2hrs

Hands-on building

100%

Smoothies Blended

— PRACTICAL AND HANDS ON

More Than a Lab

Experience Labs have been three years in the making. Not three years of slow progress — three years of asking the right question: what does genuinely useful, hands-on learning look like for MarTech practitioners?

The answer wasn’t another webinar. It wasn’t a workshop with slides and a follow-up PDF. It was this , a small group of practitioners, laptops open, building something real in a live environment, with experts in the room.

When Adobe came on board as our first partner to co-host, it felt like the right moment to bring it to life.

“Thirty minutes in the room, Adobe Target practitioners had discussed the value of recommendations and were in the sandbox building them. That’s the format working.”

— Charlie Nicholls, CMO
Adobe Target Experience Lab 2026
— ON THE FLOOR

Captured During The Lab

→ The lab concept

The Recommendations Don't
Build Themselves.

Recommendations in Adobe Target has a reputation for complexity — feeds, criteria, designs, collections. The only real way to demystify that is to build it yourself, with the right people alongside you.

Every attendee left with a live Recommendations activity they’d configured from scratch in a real Adobe Target sandbox. Not a slide deck. Something they could open on Monday morning.

→ What we covered

From Building Blocks to Live Activity

The lab took attendees from zero to a fully configured Recommendations activity in under two hours — hands on throughout.

1:30 – 1:45pm

Arrival & welcome

Introductions, scene-setting, and framing the session ahead.

1:45 – 2:00pm

Recommendations & building blocks

Entities, catalogues, criteria, designs, and collections — the foundations that make everything else work.

2:00 – 3:00pm

Hands-on lab: building a Recommendations activity

Working directly in the Adobe Target sandbox to configure and launch a live Recommendations activity from scratch.

3:00 – 3:30pm

Practice use cases & next steps

Applying what was built to real-world scenarios and identifying where Recommendations fits in your environment.
 

3:30pm

Networking drinks

 
→ What attendees said

From the room, in their own words

The lab took attendees from zero to a fully configured Recommendations activity in under two hours — hands on throughout.
"Hands-on learning of a 'new to us' feature — exactly what we came for."
"Really liked seeing the ability to have layered config for a single setup that works for new and returning users"
"Highly likely to apply this. It's the next step for our business."
"Do them more often!"
→ NEXT LAB

Want to Join the Next One?

The Experience Lab series continues. Topics for the next session will be drawn from what attendees asked for — auto-personalisation, complex A/B testing, Adobe Target to email integration, feature flagging, and AI agents.

Spaces are limited to keep the format intimate and hands-on.