Accelerate your growth

MarTech Services

We take a value-obsessed approach to MarTech, helping you unlock greater ROI and measurable outcomes from your stack.

Drive business value through strategic MarTech adoption.

MarTech Strategy

Capability audits & maturity assessment Gap analysis
Roadmapping & business case development
Vendor evaluation & selection

Value: Uncover where technology can create the greatest commercial leverage, prioritising investments and capabilities that accelerate growth, eliminate waste, and shorten the path from strategy to measurable business outcomes.

Data Foundations & Governance

Data audits, privacy & compliance
Consent management & identity resolution
Tag management & server-side tracking
Reporting & dashboarding
Actionable insights

Value: Trusted data foundations that unlock confident decision-making, better customer understanding, and scalable automation — reducing risk while enabling smarter investment and profitable growth.

Data Analytics

Audience management & segmentation
CRO & experience optimisation
Personalisation at scale

Value: Identify and activate the customer and performance insights that matter most, directing effort and spend to the moments, audiences, and journeys that drive higher revenue, loyalty, and ROI.

Marketing Automation

Lifecycle journey mapping & triggered campaigns
Lead nurturing & retention flows
Cross-channel orchestration

Value: Surface where automated customer value can compound, designing lifecycle systems that increase retention, grow lifetime value, and reduce acquisition pressure by delivering the right interaction at the right moment.

SEO & Digital Performance

Paid media & performance marketing
Attribution modelling & MMM
SEO strategy & roadmapping
Technical SEO & content optimisation

Value: Identify the highest-yield opportunities across digital performance levers and concentrate investment where it drives the most commercial impact.

MarTech Consulting & Value Realisation

Growth diagnostics & opportunity assessment
Operating model & capability design
Vendor-agnostic advisory & ecosystem orchestration
Change enablement & commercial performance governance

Value: Make sharper commercial decisions, concentrate investment on the highest-yield capabilities, and build a marketing ecosystem that consistently turns technology into measurable business value.

Your Partner in Value-Driven MarTech

We partner with you to turn your MarTech investments into measurable growth. Our value-obsessed approach helps brands and organisations like yours scale revenue, boost ROI, and drive smarter adoption of technology across the digital ecosystem.

Every day, we help ambitious brands think bigger, execute smarter, and deliver sustainable growth. Whether your needs are simple or highly complex, our MarTech services and solutions are designed to unlock consistent value from your digital investments in an ever-evolving world.

Driving MarTech adoption and ROI for brands.

"I would like to comment on the ongoing project with Dexata Consultancy. Your team is very well organised, with all action points, plans, and schedules clearly laid out. Dexata has been incredible in terms of knowledge transferring, as well as their understanding of our business, technical needs, and challenges. The documents you’ve provided regarding checklists and training are clear and practical. You've truly been the partner I wished for, collaborating seamlessly with all our team members. Thanks for all your help in supporting our growth!"

“Setting up Google Analytics and Adobe Experience Cloud was a real struggle for us at Airtel. It was a complex task that required careful attention to detail and expertise. However, Dexata's professional consultancy proved to be a game-changer. With their invaluable guidance and support, we were able to navigate through the challenges and seamlessly set up all the necessary tools. Their expertise made all the difference in ensuring a smooth and successful implementation, adoption and use it to its fullest potential.”