Search Engine Optimisation Programme
- 7.8% Increase
In Organic Search Traffic
Dexata helped a leading private bank with a global presence and one of the highest market caps increase traffic by 7.8% with an organic search engine optimisation programme.
Industry
Finance
Location
Global
Solutions
- Organic Search Engine Optimisation Programme (SEO)
Results
- 35% of keywords ranking in 1st place (out of 100 keywords)
- 80% of target keywords ranking in top 10
- 7.8% increase in traffic
- 7.6% improvement in search engine score
- 6.52% increase in search engine impressions
- 25% improvement in SEO Health Score
BACKROUND
The client is a leading private bank with a global presence and one of the highest market caps.
Solutions
- Organic Search Engine Optimisation (SEO)
Client Needs
The client’s primary goal was to enhance their online presence.
They aimed to improve search engine visibility and increase impressions, with a specific focus on boosting their rankings for high-traffic keywords.
Additionally, their objective was to increase the click-through rate (CTR) and organic traffic, to ultimately achieve not only greater visibility but also boot user engagement and attract a larger audience.
Solutions
We did the following for this client:
- Detailed Backlink Profile Audit.
- Recommendations to improve health score.
- Search trends tracking and mapping.
- Earned quality/authority backlinks.
- Users’ oriented content optimisation.
- Organic customer acquisition management.
- Development & Marketing of BFSI led thought leadership content.
STRENGTH IN NUMBERS
Business Impact
Since the Marketing Automation Strategy started, the client has been able to more efficiently identify, engage, nurture, and convert potential customers.
Of Keywords Ranking in 1st place (Out Of 100 Target Keywords)
Of Target Keywords Ranking in the Top 10
Increase in Search Engine Traffic
Improvement in Search Visibility Score
Improvement in SEO Health Score
Search Engine Market Share Holder.
Way ahead of competitor banks or aggregators in India with more keywords in the top 3 than any other competitor.