Growth Lead (Business Development Representative)
Job Title: Growth Lead (Business Development Representative)
Experience: 3+ Years
Location: Hybrid – London (1 day per week) / Remote
Type: Full-Time or Contract-to-Hire
Role Overview
We are a London-based MarTech and experience optimisation agency working with global brands. We are looking for a Growth Lead (BDR) to fuel our sales pipeline by identifying prospects, engaging decision-makers, and booking high-quality meetings for our leadership team.
This role is perfect for someone who thrives on building relationships, enjoys the thrill of opening doors, and wants to work at the cutting edge of marketing technology, data, and digital experience optimisation.
Key Responsibilities
- Research and identify high-potential target accounts within our ideal customer profile (ICP).
- Engage prospects via email, LinkedIn, and phone to book meetings for our CEO, CMO and Account Executives.
- Build and maintain a consistent pipeline of opportunities in our CRM.
- Work closely with marketing to follow up on inbound leads and event attendees.
- Tailor outreach messaging to reflect prospect needs and our agency’s solutions.
- Leverage AI and automation tools to streamline prospecting, enhance personalisation, and scale outreach efficiently.
- Track engagement metrics and continually refine outreach sequences to improve results.
- Qualify prospects to ensure meetings booked are aligned with target client profiles.
- Automate repetitive admin tasks to maximise time spent on high-value conversations.
- Support lead nurturing activities between initial contact and conversion.
- Represent the agency confidently and credibly in early conversations with prospective clients.
Skills & Experience
Essential:
- 3 years’+ experience in BDR, SDR, or lead generation roles, ideally in marketing technology, SaaS, or digital agencies.
- Proven success in booking meetings with senior stakeholders (CMOs, Heads of Digital, Heads of Marketing).
- Experience with LinkedIn Sales Navigator, CRM systems (e.g. HubSpot, Salesforce, Pipedrive), and AI-powered prospecting tools.
- Strong understanding of outreach sequencing and automation platforms (Apollo.io, Outreach.io, Lemlist, or similar).
- Excellent written and verbal communication skills, with the ability to personalise at scale.
- Proactive in exploring and adopting new tools, AI technologies, automation methods, and innovative prospecting methodologies.
Desirable:
- Experience targeting enterprise brands in sectors like telecoms, travel, retail, or financial services.
- Understanding of marketing technology, digital analytics, or CRO/experience optimisation.
- Familiarity with AI tools for drafting and refining prospect outreach.
What We Offer
- Opportunity to work with global brands and innovative MarTech projects.
- Supportive, high-performance culture with room for progression into sales leadership or account management.
- Hybrid working: 1 day per week in London office, rest remote.
- Exposure to innovative tools, data-driven marketing, and conversion optimisation strategies.
- 25 days vacations and 1 additional day off on birthdays
If this sounds like you, please send your CV and a cover letter to martech@dexata.co – we’d love to hear from you.