Growth Lead (Business Development Representative)
Job Title: Growth Lead (Business Development Representative)
Experience: 3+ Years
Location: Hybrid – London (1 day per week) / Remote
Type: Full-Time or Contract-to-Hire
Role Overview
We are a London-based MarTech and experience optimisation agency working with global brands. We are seeking a Growth Lead (BDR) with strong MarTech experience to fuel our sales pipeline by identifying prospects, engaging decision-makers, and booking high-quality meetings for our leadership team.
This role is ideal for someone who thrives on building relationships, enjoys opening doors, and has hands-on experience in marketing technology, data, and digital experience optimisation.
Key Responsibilities
- Research and identify high-potential target accounts within our ideal customer profile (ICP).
- Engage prospects via email, LinkedIn, and phone to book meetings for our CEO, CMO and Account Executives.
- Build and maintain a consistent pipeline of opportunities in our CRM.
- Work closely with marketing to follow up on inbound leads and event attendees.
- Tailor outreach messaging to reflect prospect needs and our agency’s solutions.
- Leverage AI and automation tools to streamline prospecting, enhance personalisation, and scale outreach efficiently.
- Track engagement metrics and continually refine outreach sequences to improve results.
- Qualify prospects to ensure meetings booked are aligned with target client profiles.
- Automate repetitive admin tasks to maximise time spent on high-value conversations.
- Support lead nurturing activities between initial contact and conversion.
- Represent the agency confidently and credibly in early conversations with prospective clients.
Skills & Experience
Essential:
- 3 years’+ experience in BDR, SDR, or lead generation roles in MarTech, SaaS, or digital agencies.
- Deep understanding of marketing technology, digital analytics, or CRO/experience optimisation.
- Proven success in booking meetings with senior stakeholders (CMOs, Heads of Digital, Heads of Marketing).
- Experience with LinkedIn Sales Navigator, CRM systems (e.g. HubSpot, Salesforce, Pipedrive), and AI-powered prospecting tools.
- Strong understanding of outreach sequencing and automation platforms (Apollo.io, Outreach.io, Lemlist, or similar).
- Excellent written and verbal communication skills, with the ability to personalise at scale.
- Proactive in exploring and adopting new tools, AI technologies, automation methods, and innovative prospecting methodologies.
Desirable:
- Experience targeting enterprise brands in sectors like telecoms, travel, retail, or financial services.
- Familiarity with AI tools for drafting and refining prospect outreach.
What We Offer
- Opportunity to work with global brands and innovative MarTech projects.
- Supportive, high-performance culture with room for progression into sales leadership or account management.
- Hybrid working: 1 day per week in London office, rest remote.
- Exposure to innovative tools, data-driven marketing, and conversion optimisation strategies.
- 25 days vacations and 1 additional day off on birthdays
If this sounds like you, please send your CV and a cover letter to martech@dexata.co – we’d love to hear from you.