October 7, 2025
Smarter Funnels, Smarter Growth: How AI Shapes Customer Journeys End-to-End
This article explores AI can be used to connect the customer journey at all stages of the marketing funnel.
MarTech Strategy
April 24, 2025
Hyper-Personalisation with Zero-Party Data using Tealium Moments IQ & Adobe Target
This article explores how Tealium Moments IQ and Adobe Target enable the effective use of zero-party data, facilitating the creation of dynamic, context-aware interactions that resonate with individual customers. This approach not only respects user privacy but also drives significant improvements in engagement and conversion rates.
April 9, 2025
Unlocking the True Value of CDP Use Cases: A People-Focused Approach to Growth
Many organisations mistakenly prioritise technical integrations over the practical application of CDP use cases – the real drivers of value. This guide explores a three-stage framework for maximising the impact of CDP use cases, from foundational strategies to advanced applications, ensuring that teams are empowered to drive meaningful outcomes.
February 21, 2025
The 360-Degree Customer View Myth – Focus on CDP Use-cases Instead
The relentless pursuit of the mythical “360-degree customer view” is a dangerous distraction for adoption of CDP use-cases.
This post emphasises a pragmatic approach to CDP implementation, focusing on achievable goals and iterative improvement. It challenges the traditional “big bang” approach and encourages a more agile and data-driven strategy.
January 9, 2025
Top 8 MarTech Predictions for 2025
Explore 8 key predictions for 2025 that could shape the future of marketing technology—from the rise of AI-powered personalisation to the growing importance of zero-party data. Whether it’s streamlining tech stacks or embracing cross-channel automation, these insights will help you navigate the year ahead with confidence.
July 24, 2024
Google Backtracks on Cookie Depreciation Plans But the Market Has Already Pivoted
Google’s plans to drop third-party cookies in Chrome have crumbled. But what does this mean for marketers?
March 25, 2024
The Matrix of Growth: Choosing Between Neo’s Learning and Mr. Anderson’s Stagnation
The iconic Matrix series presents us with two distinct personas: Neo and Mr. Anderson. While both characters start as the same individual, they represent two divergent paths—one of continuous learning and the other of static training. Their journeys provide a compelling metaphor for our professional and personal growth. So, which path do you and your team walk on?
October 27, 2023
What’s Your Biggest MarTech Challenge?
MarTech adoption is no longer a luxury; it’s a necessity. While 88% of today’s marketing budgets are dedicated to MarTech spend, only 42% of marketers utilise their full MarTech stack capabilities. Let’s dive into the hurdles that businesses currently face and the repercussions of low MarTech adoption. We’ll also explore key reasons for this wastage, as well as actionable solutions for overcoming the challenge you’re facing so that you can supercharge your MarTech adoption.
September 20, 2023
The Forgetting Curve: The Importance Of Going Beyond Traditional One-Day-Training
Without any extra effort, more than 50% of what we learn is forgotten within an hour, 2/3rds by the end of the day, and a staggering 80% by the end of the month. These statistics should make anyone pause and rethink how we approach business training.