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OCT 19 LONDON:
Tealium AudienceStream
CDP MasterCLaaS.
Take an in-depth look at various identity resolution solutions as substitutes for third-party cookies. Compare their advantages, challenges, and potential impacts to determine the most suitable option for your needs.
Identity resolution is more crucial in 2024 than ever as marketers face greater challenges arising from privacy regulations, the explosion of digital touchpoints and the impending third-party ‘cookiepocalypse’.
Establishing trust is paramount, and companies must become adept at managing customer identities to achieve this. Customer Data Platforms (CDPs) have emerged as instrumental tools in this pursuit, empowering businesses to unlock the key to trust-building through personalised, seamless customer experiences.
Tech giants like Google are phasing out third-party cookies in favour of more privacy-centric approaches. So, what does this mean for marketers and organisations, and how can you adapt to this new reality?
Often there’s confusion between CDPs and CRMs and one is chosen over the other. Let’s unravel the intricacies of CDPs and CRMs, shedding light on their differences and similarities to assist businesses in discerning the most effective use cases for each.
The path to CDP integration isn’t all smooth sailing. There are significant hurdles that act as barriers to widespread CDP adoption. Let’s delve into these challenges and shed light on what’s been stopping the CDP revolution from sweeping the business landscape and what can be done to overcome these.
Let’s debunk some of the most prevalent CDP myths. Gain a clearer understanding of what CDPs truly are and how they can benefit your organisation.
In this article, we will explore top 15 CDP use cases and how they can empower organisations to drive growth, improve customer experiences, and optimise marketing strategies.
Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Manager
Adobe Campaign Manager
Adobe Real-Time CDP
Google Analytics (GA4)
Google Analytics (360)
Google Optimize
Google Tag Manager
Tealium AudienceStream CDP
Tealium EventStream
Tealium IQ
Consulting
MarTech Gap Analysis
MarTech Maturity Auditing
Customer Journey Mapping
Learning and Adoption Solutions
Analytics Platforms
Audience Management Platforms
Customer Data Platforms (CDP)
Data Management Platforms (DMP)
Social Engagement Platforms
Data Collection
Data Visualisation and Reporting
Predictive Analytics & AI
Actionable Insights
Conversion Rate Optimisation (CRO)
A/B Testing and Experimentation
Personalisation Strategies
Data Automation
Business Intelligence
Generative AI
Paid Search
Paid Social
Display and Video
SEO
Affiliate Marketing
