Tealium AudienceStream MasterCLaaS – London – October 19 2023

Join us for a Tealium CDP MasterCLaaS — gain real-world knowledge for applying & utilising AudienceStream for commercial use cases.


Time: 9:00 AM – 5:30 PM
Date: Thursday 19th October 2023
Location:  11 Slingsby Place, London, WC2E 9AB

Do you and your organisation use Tealium AudienceStream CDP and want to learn how to leverage your customer data for valuable commercial use cases?

Join us for an immersive Tealium AudienceStream MasterCLaaS, hosted by Dexata—an exciting opportunity to delve into the world of Customer Data Platforms (CDPs) and gain the real-world knowledge you need to apply and utilise the industry-leading Tealium AudienceStream.

Discover the power of AudienceStream and gain insights from industry experts to enhance your data management and personalisation skills through implementing commercial use cases on the day.

Event Overview

Get ready for a day filled with interactive sessions, practical use cases, and networking opportunities. Explore the evolution of data management, learn about data collection and integration techniques, create and activate targeted audience segments, master retargeting strategies, and unlock the potential of personalisation through CDP.

Setup Commercial Use Cases

Crawl, walk and run through different use cases and acquire the practical know-how to set up the following use cases for your organisation:

  • Retargeting with owned media – segment and target cart abandoners
  • Dynamic remarking using first party data – remarketing using email
  • Marketing automation with third party data – learn how to integrate a source like Pega

We’ll also dive into privacy and consent considerations, as well as provide an overview of Tealium’s advanced tools such as DataConnect, DataAccess, and Predict Machine Learning (ML).

Expected Outcomes

By the end of this MasterCLaaS, participants will:

Gain a deep understanding of CDPs and Tealium AudienceStream
Acquire practical skills in data collection, integration and segmentation
Create and manage audiences with first, owned, offline and third-party data
Be able to setup commercial use cases in AudienceStream
Understand the importance of privacy and consent in data management and learn data compliance management skills using AudienceStream
Explore advanced Tealium tools such as DataConnect, DataAccess and Predict ML
Troubleshoot common challenges and have questions answered in the Q& Session
Expand their professional network during the networking and after CLaaS social drinks session
What else do you get?
Useful resources
Be part of an exclusive and supportive cohort
Access to the Dexata Community
Networking opportunities
Don’t miss out on this exclusive opportunity to become a Tealium AudienceStream expert.
Space is limited. Register via Eventbrite today and secure one of the six available spots.

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Credentials & recognition:

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