Domino’s Pizza
- 575% Conversion Uplift with Lifecycle Automation
Dexata partnered with Domino’s Pizza to design and execute a personalised lifecycle automation programme. The initiative drove a 575% uplift in recovered conversions and strengthened long-term customer value.
Industry
Food Service
Location
Global
Solutions
- Personalised lifecycle journeys
- Timely multi-channel nudges
- Recovery campaigns for cart and order drop-offs
Results
- 575% uplift in conversions from drop-off recovery
- 20% revenue growth via loyalty programme
- 18.7% increase in new user activation
BACKROUND
Domino’s is a global QSR chain with strong brand presence.
The brand lacked a unified lifecycle engagement strategy, resulting in missed reactivation opportunities and low loyalty programme participation.
*This case study has been anonymised to comply with NDA and confidentiality requirements.
words from a sponsor
“The lifecycle automation programme transformed how we connect with our customers. We’re seeing more engagement, stronger loyalty, and tangible revenue growth.”
Marketing Director
Solution
Dexata designed an lifestyle and marketing automation framework which included:
- Built a multi-channel lifecycle framework (email, SMS, app)
- Personalised onboarding journeys for new customers
- Designed recovery flows for cart and order drop-offs
Value Realisation
Through lifecycle automation, the brand has been able to re-engage lapsed users, increase loyalty participation, and deliver meaningful incremental sales.
uplift in recovered conversions, equal to multi-million £ incremental sales annually
revenue growth via loyalty programme members
uplift in new user activation, expanding long-term CLV
Want to reduce reliance on paid channels with SEO that drives measurable value?
Book a discovery call with our team.