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iciciprulife
ICICI Prudential Life

Increase in Conversions

ICICI Prulife achieved real-time personalisation to improve conversions by 300% with Dexata.

iciciprulife
Industry

Financial Services

Location

India

Solutions
Results
Background
ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life) is one the biggest Life Insurance companies in India.
OBJECTIVE

ICICI Prudential Life wanted to improve the conversion rate for existing users.

The Problem

They were using a platform for personalisation and were struggling with:

  • Speed in which the personalisation was loading.
  • Time to go live for new use cases.
  • Segmentation and new ideas for optimisation the experience for existing users.
ICICI Pru Life
iciciprulife

What We Did

We helped ICICI Prulife with structured migration to Adobe Target and then executed new use cases for them in a very short span of time.

All existing use cases were documented and we started migrating them to the newer platform. At the same time, our consultants made sure that page performance and personalisation deliveries were not impacted.

We utilized advanced Adobe Target features to fine tune the complex segmentation logics and at the same time set up integration with Adobe Analytics to measure the performance of the all.

We conducted regular ideation sessions with various teams using our ideation framework. We helped them to clearly define the way ahead for Optimisation and Personalisation to make sure that we had enough ideas to work on for at least the next 8 weeks.

 
Solutions

Prior to Dexata, ICICI Prulife had limited personalisation use cases set up on the platform.

They wanted to scale quickly to cover returning visitors for most of the products and at the same time cover it for existing customers for up-sell and cross-sell.

“DWAO team is intelligent,resourceful,dedicated and quick in execution.Its amazing working with them in smooth function of our personalization and optimization program”

Agnel Dsouza
Chief Manager E-Commerce, ICICI Prulife

Since the engagement, ICICI Prulife were able to:

STRENGTH IN NUMBERS

Business Impact

Since partnering with Dexata, ICICI Prulife has experienced a 300% improvement in their conversion rates for returning users.

0 x

Improvement in the conversion rate for returning users

0 x+

Faster personalisation in comparison to previous platform

0 +

Segments personalised within 4 months.

top
Adobe

Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Manager
Adobe Campaign Manager
Adobe Real-Time CDP

Google

Google Analytics (GA4)
Google Analytics (360)
Google Optimize
Google Tag Manager

Tealium

Tealium AudienceStream CDP
Tealium EventStream
Tealium IQ

Segment
Quantum Metric
MoEngage
CleverTap
MixPanel
OneTrust
Playrcart
VWO
Optimizely