Paid Social Strategy

Speak directly to your audience’s hearts and minds.

Our Paid Social experts design tailored strategies that resonate with your brand’s unique identity. There’s no one-size-fits-all approach here. We take the time to understand your industry, target audience, and goals to ensure that your campaign speaks directly to your audience’s hearts and minds.

Our strategies are carefully designed and optimised based on data-backed insights to make the most of every dollar spent, delivering the highest possible return on investment.

Omnichannel Integration

Introduce your brand to a wider audience.

Rather than focusing on one aspect of the customer experience at a time, marketers and decision-makers should consider a holistic approach that caters to all platforms. Omnichannel integration of Paid Social provides you and your team with more flexibility, and your customers with a great experience by considering all marketing channels.

Cross-Device Targeting

Deliver consistent messaging across all devices.

Now, businesses are everywhere. They’re selling their products on every platform, wherever their customers are. Gone are the days when brick-and-mortar stores were the only way to sell their products. Using cross-device targeting, we identify your customers, identify what platform they are using, then target them with relevant ads. Businesses can reach customers wherever they are. Additionally, it ensures that your messaging is consistent across all devices: desktop, laptop, mobile, tablet, and TV.

Real-Time Optimisation

Data-driven optimisations in real-time.

With so much competition these days, every brand is hungry for impressions on social media. And that is the reason, almost all businesses keep running paid social campaigns. But how can you be more successful than all of them? By optimising your campaigns.

Timing plays a big part when it comes to paid social. If the ads are not being delivered at the right time, there are chances that you will lose some of your customers. We use real-time data so you can target the right audience at the right time, and in the right situation.

Regardless of what approach you use, or which technology you employ, what matters is the final result. At Dexata, we ensure that you achieve your goals. With Outcome Media, we define your specific objectives, optimise your campaigns accordingly, and help you make informed decisions. In order to achieve this, we combine best-of-breed technology like AI and data analysis with our expertise to convert your investments into real results.

Personalisation

Build deeper connections with your users with personalised ad experiences.

Every customer is unique and expects very different things from a brand. We can tailor your ads to better cater to your customers’ needs with personalisation of your  Paid Social ads. Using the previous interactions of your customers, their orders etc., we can customise the ads and optimise them to be more relatable and personalised. As a result, your marketing team can provide more relevant experiences and increase conversions.

Remarketing

Retarget and recapture your customers.

Many times, potential customers visit the websites or specific landing pages and go without taking any action. For those customers, re-marketing plays a major role. Also known as retargeting, this is one of the most effective ways to target customers who have an interest in your business but are hesitant or have not been able to make a purchase due to some reason. If you are new to the concept of remarketing our team is here to help you understand all about the how, why, when of remarketing.

Transparent Reporting

We enable you to make data-informed decisions.

With Dexata, you’re always in the know. Our transparent reporting keeps you informed, allowing you to monitor your campaign’s performance, see where your dollars are going, and make informed decisions for future growth.