Lodha Group
- 200%
Increase in Lead Conversion
Lodha achieved a 22% increase in leads converted to opportunity with Dexata.
Industry
Real Estate
Location
India
Solutions
- Web Engage
Results
- 90% increase in deliverability rate for Android push.
- 17% Increase in conversions from new journeys.
- 200+ behavioural campaigns executed.
Background
Lodha Group is an Indian multinational real estate company headquartered in Mumbai, India.
Lodha’s passion is to create landmarks that meet global standards, epitomise the values of their family, and are built on a legacy of trust spanning four decades. They are guided by their vision of ‘Building a Better Life’ and believe that homes transform lives. A home is a springboard for the dreams and aspirations, for living a healthier and fulfilled life.
OBJECTIVE
Lodha Group wanted to increased their business KPIs.
Engagement
They engaged Dexata to work on:
- IP Reputation Building
- Conversions of Leads to Opportunities
- Daily Ad Hoc Campaign Set Up
Custom Dashboard Repots Set Up
What We Did
Lead Conversion
Dexata helped the Lodha Group to convert leads into opportunities.
IP Reputation Building: We have increased the IP domain reputation of all 3 sub-domains of Lodha Group from low to high in the first 2 months of engagement and maintained it all-time high till now. Previously they were getting a 4-5% open rate for promotional communications from these subdomains but now we are getting more than a 14% open rate for promotional campaigns.
Lead to Opportunity Conversion: We have created a lead scoring model on their automation tool based on the user interactions with communications and behaviour recorded on the website. Based on this we have identified the most qualified leads and prioritised them through different channels. This way we have converted 22% leads to opportunities.
What We Did
Customer Life Cycle Journey Campaign Setup
We have set up various Automated Cross Channel Campaigns for Lodha Group.
- Lead Scoring Model
- Lead Engagement Journey.
- Opportunity to Site Visit.
- Visit done Booking not done.
- 3D Project Walkthrough Journey (After Covid Alternative to Site Visit).
What We Did
Remarketing
We have set up remarketing campaigns.
An Audience Manager integration allowed us to share the segments from the platform with their Automation Tool. We have configured various remarketing campaigns to retarget and recapture the intelligent segments we shared from the marketing automation tool, thereby reducing the cost of these campaigns by excluding users who are already engaging with other modes of communication.
Solutions
- IP Reputation Building
- Lead to Opportunity Conversion Optimisation
- Remarketing
- Customer Life Cycle Campaigns
Dexata has worked with Lodha Group for the last 2 years as a managed services project and created a lead scoring model on their automation tool based on user interactions and behaviour recorded on the website.
We didn’t just stop there.
- Strategic use case discovery
- Deliverability audit and improvements
- Audit of existing set up and suggested missing events
- Implementation of new journeys.
- Behavioural campaigns set up.
- Campaign performance monitoring
STRENGTH IN NUMBERS
Business Impact
Since partnering with Dexata, the Lodha Group has increased the deliverability rate for Android push by 90% and implemented over 200 journeys on their automation tool.
Increase in the deliverability rate for Android push.