Global Telecom Enterprise
- 41%+ Conversion Uplift with Global CDP Rollout
Dexata partnered with a multinational telecom enterprise to unify fragmented customer data across 10 markets. By deploying a CDP and enabling 25+ use cases, the business achieved a 41%+ uplift in conversions and unlocked multi-million £ revenue impact.
Industry
Telecom
Location
Global – 10 Markets
Solutions
- MarTech Architecture
- CDP Deployment
- Identity Resolution
- Server-side CAPI Enablement
- Use Case Design and Execution
- Training and Enablement
Results
- 41% uplift in conversion rates
- 25%+ improvement in match rate
- 25+ use cases activated and optimised
BACKROUND
A multinational telecom enterprise operating across 10 markets in Europe and Asia.
The client’s regional marketing teams were operating in silos, each with different tools and fragmented customer data. This limited their ability to create consistent, personalised experiences and undermined performance measurement.
*This case study has been anonymised to comply with NDA and confidentiality requirements.
words from a sponsor
“Dexata enabled us to unify customer data at scale and deliver measurable growth across our local markets.”
Head of MarTech
Solution
Dexata deployed a Customer Data Platform (CDP) across 10 regions. This included:
- Deployed a CDP across 10 regions
- Identity resolution and unified profile creation
- Server-side CAPI deployment for Meta and other platforms
- Activation of 25+ use cases across acquisition, retention, and personalisation
Value Realisation
Since rolling out the CDP across 10 markets, the client has unified customer data and activated audiences at both global and local levels, driving significant gains in conversion and marketing efficiency. The future-proofed activation infrastructure also eliminates manual preparation, saving hundreds of analyst hours each year.
increase in match rates → reduced wasted media spend, protecting £250K–£500K annually across paid channels
conversion uplift →
driving multi-million £ incremental revenue uplift in year one
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