Multinational Telecom Operator
- 50+ Personalisation Campaigns Delivered Across Multiple Channels
Dexata partnered with a multinational telecom operator to drive personalised marketing and lifecycle engagement across multiple channels. By implementing a structured personalisation programme and leveraging data-driven insights, the client achieved measurable improvements in engagement and operational efficiency.
Industry
Telecom
Location
Global
Solutions
- Personalised campaigns across email, app, SMS and web
- Optimisation of existing customer payment journeys
- Behavioural segmentation and targeted offers
- Fraud monitoring
- Tracking and reporting frameworks
Results
- 50+ personalised campaigns executed
- 100% increase in overall online conversions
- 8% improvement in conversion rates for existing customer payment journeys
- 9x decrease in fraud incidents
BACKROUND
A multinational telecom operator serving millions of customers across multiple global markets.
Our client faced several challenges in delivering consistent marketing performance, including limited personalisation across channels and markets, low engagement in lifecycle campaigns that led to missed revenue opportunities, and difficulty measuring and optimising campaign performance due to fragmented data.
*This case study has been anonymised to comply with NDA and confidentiality requirements.
words from a sponsor
“Working with Dexata has transformed how we engage our customers. Personalised campaigns and optimised payment journeys have doubled our online conversions, improved lifecycle engagement, and dramatically reduced fraud.”
Digital Marketing Manager
Solution
Dexata implemented a multi-channel personalisation and lifecycle optimisation programme, including:
- 50+ personalised campaigns across email, app, SMS, and web
- Optimisation of existing customer payment journeys to improve conversion
- Behavioural segmentation and targeted offers to increase engagement
- Fraud monitoring and prevention measures embedded in digital flows
- Tracking and reporting frameworks to measure campaign ROI and engagement
Value Realisation
Since launch, the client has been able to deliver fully personalised experiences, optimise customer journeys, and significantly reduce risk. With 50 personalised campaigns executed, we have been able to deliver measurable engagement and operational efficiency with hundreds of analyst hours saved annually through automated workflows.
increase in overall online conversions
improvement in conversion rates for existing customer payment journeys
decrease in fraud incidents, protecting revenue and building customer trust.
Looking to optimise customer journeys, double your online conversions, and reduce fraud?
Book a discovery call with our team today and realise measurable value.