Ooredoo MarTech Discovery Case Study
MarTech Discovery for scalable acquisition and growth
Dexata partnered with Ooredoo Group and Ooredoo Oman to deliver a comprehensive MarTech discovery evaluating technology, people, and processes to produce a strategic transformation roadmap.
Industry
Telecom
Location
Oman, Middle East
Engagement Type
MarTech Discovery & Strategy
Results
8-week discovery, 18-month roadmap
ENGAGEMENT
A rigorous discovery
to unlock MarTech value
Ooredoo Oman had ambitions to build a scalable digital marketing capability — moving from a fragmented, channel-by-channel approach to a unified, data-driven model that could acquire, retain, and grow customers at scale.
Dexata was engaged to run a structured eight-week discovery: conducting stakeholder interviews, technical audits, and collaborative workshops across every major MarTech capability area. The output was a prioritised transformation roadmap and a full suite of recommendations across strategy, platforms, people, and process.
The engagement framed everything around three commercial outcomes: Acquire the right customers, Retain them through personalised experiences, and Grow their value over time.
SCOPE OF WORK
DELIVERABLES
- C-suite executive summary and roadmap
- Executive-level findings across strategy, people, platforms, and process
- Capability-level technical reports
- Competitor analysis
- Prioritised use case list
- Customer journey mapping
How We Work
Six steps to confident recommendations
Our discovery methodology is designed to surface the truth quickly, combining structured research with collaborative workshops and expert analysis.
1
QUESTIONNAIRES
2
STAKEHOLDER INTERVIEWS
3
TECHNICAL AUDITS
4
CAPABILITY WORKSHOPS
5
FACT FIND AND ANALYSIS
6
RECOMMENDATIONS & ROADMAP
WHAT GOOD LOOKS LIKE
The outcomes a mature MarTech programme is designed to deliver
Â
Acquire the right customers
Smarter paid media, sharper audience targeting, and SEO-driven organic growth, reducing cost per acquisition while improving customer quality.
Retain customers for longer
Personalised lifecycle journeys, churn prediction, and automated engagement programmes that build loyalty and extend customer lifetime value.
Â
Grow revenue per customer
Data-driven upsell and cross-sell, personalised recommendations, and omnichannel orchestration that increase ARPU and deepen relationships.
Let's run a discovery for your MarTech programme
Whether you’re a telco, enterprise, or ambitious brand, Dexata’s discovery process identifies the highest-value opportunities in your stack and builds a clear plan to realise them.