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Tealium AudienceStream
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Having AI capability in your MarTech stack doesn’t mean you’re ready to realise value from it. Learn how to identify genuine quick wins, assess readiness and prioritise the foundations that matter.
Cross-device journey continuation is key to reducing cart abandonment and improving customer conversion. When shoppers leave a purchase unfinished on a website, forcing them to start over on a mobile app creates friction. By leveraging real-time behavioral data and customer identity stitching, brands can effortlessly reconnect users with their abandoned items. Read on to see an end-to-end configuration for delivering seamless cross-channel shopping experiences.
CDP Value
MarTech Discovery
Most MarTech audits document the stack but fail to assess how effectively people, processes, and technology are creating value from it. With MarTech utilisation now sitting at just 49% according to Gartner, the challenge is no longer access to technology, but unlocking the value already inside the stack. Read the full article to explore why most MarTech audits fail to drive change, and what a value-led audit should look like instead.
View the January 2026 edition of Customer Experience Optimisations Insights.
Entering MarTech felt like engaging with a living system, data constantly flowing, decisions reacting in real time, and every interaction shaping what comes next.
The cracks in traditional MarTech became impossible to ignore in 2025. In 2026, they become undeniable. This article outlines the ten shifts reshaping marketing, and what leaders must do to stay competitive.
Discover how evidence-based personalisation pilots outperform RFPs. Learn why pre-work, data-driven use cases, and structured CRO and Personalisation pilots setup the foundations for experimentation and measurable value.
AI is transforming how customers discover brands. Are you ready for it? Find out by downloading our free, expert-designed checklist to benchmark your organisation’s AI SEO readiness.
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