Delivering MarTech Value

Our Work

Whatever your business challenge, when you partner with Dexata, we enable you to get more value from your MarTech stack. Check out some of the results we have achieved.

— OUR WORK

Proven Results,
Proven Impact

We help ambitious brands extract measurable value from their MarTech ecosystems. Here is a selection of the results we have delivered.

Phone number:

from use case to
commercial outcome

No two engagements look the same. But every one starts with the same question: what is the most valuable outcome we can enable for your organisation right now? The work below reflects that philosophy — use-case first, value-led.

— FEATURED CASE STUDIES

Trusted by Ambitious Brands

From global telecoms and financial services to retail and technology, Dexata is the partner brands trust to extract measurable value from their MarTech ecosystems.

15% Increase in Digital ROAS for South Western Railway

CDP and tag management optimisation unlocked step-change improvements in digital media efficiency — with AI-powered lookalike modelling driving significant conversion uplift across paid channels.

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15% ROAS Lift for South Western Railway

+15%

ROAS Lift

Transport

41%+ Conversion Uplift with Global CDP Rollout

+41%

in conversion uplift

Telecom

25%+ Increase in Trackable Traffic with Optimised Consent

+25%

Experimentation Velocity Increase

SaaS

50+ Personalisation Campaigns Delivered

Personalisation Campaigns

Telecom

25%+ SEO Health Boost with Data-Driven Optimisation

"Dexata are pivotal in providing impartial subject matter expertise across CDP and GTM platforms. Their work has enabled us to accelerate our ‘lead with digital data’ strategy, building a stronger, scalable data foundation. This has created a useable framework for future innovations helping with 2026 ABP planning. Standout deliverables include tagging architecture and CAPI integrations, both of which have increased digital ROAS northwards of 15%. Projects have been delivered on time, professionally and they are extremely pleasant to work with."

"Working with Dexata has been a genuinely positive experience, the team has played a key role in helping us achieve and maintain compliance across our digital platforms. Their work on Tag Management and broader data governance processes are always handled with clarity, and their depth of expertise and proactive approach makes them an invaluable extension of our digital operations team."

"Dexata are MarTech experts who can deliver huge value to any organisation’s digital marketing efforts. We have used Dexata’s services over the last few years in the areas of personalisation, CDP, and decisioning to create the best omni-channel customer experience. The team at Dexata have a real ability to cover the technical complexities of MarTech integrations and deliver commercial use cases in a business-friendly manner. I highly recommend Dexata to any digitally savvy organisation."

"I would like to comment on the ongoing project with Dexata Consultancy. Your team is very well organised, with all action points, plans, and schedules clearly laid out. Dexata has been incredible in terms of knowledge transferring, as well as their understanding of our business, technical needs, and challenges. The documents you’ve provided regarding checklists and training are clear and practical. You've truly been the partner I wished for, collaborating seamlessly with all our team members. Thanks for all your help in supporting our growth!"

“Setting up Google Analytics and Adobe Experience Cloud was a real struggle for us at Airtel. It was a complex task that required careful attention to detail and expertise. However, Dexata's professional consultancy proved to be a game-changer. With their invaluable guidance and support, we were able to navigate through the challenges and seamlessly set up all the necessary tools. Their expertise made all the difference in ensuring a smooth and successful implementation, adoption and use it to its fullest potential.”