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OCT 19 LONDON:
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CDP MasterCLaaS. 

Housing Finance Company

Tracked Using Tag Management Solutions

Dexata helped one of India’s leading house finance companies track over 30 assets using Tag Management solutions. This lead to more than 50 data-based insights and recommendations being gained. 

Industry

Housing Finance

Location

India

Solutions
Results
BACKROUND

One of India’s leading housing finance companies. They offer a wide range of loan products.

Solutions

Client Needs

The client’s primary needs revolved around enhancing the analytics for their web and mobile applications. 

They were looking for a robust solution that facilitated cross-platform user-stitching, allowing them to gain a comprehensive understanding of user behaviour and engagement across different devices and platforms. 

Furthermore, they sought deep-driven reports and insights to obtain in-depth data and actionable information to make informed decisions.

Our overarching goal was to improve the overall customer experience, leveraging the insights gained to make user interactions smoother and more intuitive. 

Additionally, we focused on increasing their lead generation by enabling a clear analytics solution for identifying and capitalising on opportunities for growth and revenue generation.

Solutions

We setup the following for this client:

STRENGTH IN NUMBERS

Business Impact

Since partnering with Dexata,  the client has been able to access greater insights and make more data-informed decisions.

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Assets implemented using Tag Management solutions

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Data-based insights and recommendations 

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Adobe

Adobe Analytics
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Adobe Experience Manager
Adobe Campaign Manager
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Google Analytics (GA4)
Google Analytics (360)
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Google Tag Manager

Tealium

Tealium AudienceStream CDP
Tealium EventStream
Tealium IQ

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Optimizely