Adobe Target Knowledge Repository

adobe target repository

Adobe Target is one of a few incredible tools to enable CXO (Customer Experience Optimsation), providing cutting-edge capabilities such as AI-driven optimisation, Zero-latency server-side decisioning, and seamless integration with AEM to name a few. To help learn the tool, Adobe Experience League provides a wealth of knowledge about the technicalities of how to use Adobe Target, many experts like Brian Hawkins, Alex Bishop, Jayakrishna also share their deep knowledge through their articles and blogs. Adobe also organises many webinars where product managers explain features with business benefit examples.

As an attempt to make these webinars, articles and blogs easily accessible to all Adobe Target enthusiasts, we have started collating links to such material in a Google Sheet which is shared below.

We hope this will prove helpful to colleagues new to Adobe Target as well as seasoned experts. While this collection is in its infancy, we would appreciate feedback and contribute to growing it further.

TitleURLDateCategoryRelated toOrganiser/Author
Adobe Target content libraryhttps://experienceleague.adobe.com/?lang=en#recommended/solutions/targetAdobe Experience LeagueAdobe Experience LeagueAdobe
Adobe Customer Care Office Hourshttps://helpx.adobe.com/customer-care-office-hours.htmlAdobe
Chef's Collection - Recipes for Personalization Successhttps://business.adobe.com/assets/pdfs/resources/ebooks/adobe-target-ebook-chefs-collection-recipes-for-personalization.pdfeBookPersonalisation StrategiesAdobe
Adobe Target Engineering Insights - Part 2https://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/webinar-recording-adobe-target-engineering-insights-2/td-p/75168127-May-2025WebinarAdobe Taregt RoadmapAdobe
Adobe Target Engineering Insights - Part 1https://experienceleaguecommunities.adobe.com/t5/adobe-target-blogs/webinar-target-engineering-insights-1/ba-p/74731325-Feb-2025WebinarAdobe Taregt RoadmapAdobe
Unlocking the power of bigquery-for-adobe-target-optimizationhttps://adswerve.com/webinars-videos/unlocking-the-power-of-bigquery-for-adobe-target-optimization15-Jul-2024WebinarIntegration with non-Adobe platformsAdswerve
Personalization Maturity serries - Part 1 - Art of possiblehttps://video.tv.adobe.com/v/342691616-Jan-2024WebinarPersonalisation StrategiesBrent Kostak and Drew Burns (Adobe)
Building the Foundation for Personalization at Scalehttps://experienceleague.adobe.com/docs/events/adobe-customer-success-webinar-recordings/2023/personalization-at-scale.html11-May-2023WebinarPersonalisation StrategiesKatie Cozby and Justin Howley (Adobe)
Mobile Experience Optimization & Personalization for Authenticated Environmentshttps://video.tv.adobe.com/v/341898726-Apr-2023WebinarPersonalisation StrategiesBrent Kostak (Adobe)
Maximizing Conversions with Recommendationshttps://business.adobe.com/summit/2023/sessions/maximizing-conversions-with-recommendations-s819.html21-Mar-2023Adobe Summit Apr 2023 SessionPersonalised RecommendationsCristinel Anastasoaie (Adobe) and Timothy Furlow (Lenovo)
Zero to Hero: Scale a Personalization Program that Delivershttps://business.adobe.com/summit/2023/sessions/zero-to-hero-scale-a-personalization-program-that-s820.html21-Mar-2023Adobe Summit Apr 2023 SessionPersonalisation StrategiesHeather Adkins Citi National Bank) and Kaitlin White (Adobe)
Personalization for Dynamic Customer Servicehttps://business.adobe.com/summit/2023/sessions/personalization-for-dynamic-customer-service-s823.html21-Mar-2023Adobe Summit Apr 2023 SessionPersonalisation StrategiesHarold Janson (Helium) and Drew Burns (Adobe)
Driving Record ROI in Mobile & Authenticated Personalizationhttps://business.adobe.com/summit/2023/sessions/driving-record-roi-in-mobile-authenticated-persona-s822.html21-Mar-2023Adobe Summit Apr 2023 SessionMobile App Experience OptimisationBrent Kostak (Adobe) and Brian Hawkins (MiaProva)
Fine-Tuning AI-Powered Personalization: New Features in Adobe Targethttps://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/webinar-recording-10-11-22-10am-pt-fine-tuning-ai-powered/m-p/548982#M326711-Oct-2022WebinarUsing AI for PersonalisationAdobe
Personalization at Scale with new Filtering and Intelligence Enhancementshttps://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/target-product-announcement-personalization-at-scale-with-new/m-p/548972#M326628-Sep-2022WebinarUsing AI for PersonalisationAdobe
Providing a More Personalized Customer Experience in Real-Timehttps://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/webinar-recording-9-20-22-providing-a-more-personalized-customer/m-p/552503#M327120-Sep-2022WebinarPersonalisation StrategiesAdobe
AI-Driven Personalization and Recommendationshttps://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/webinar-recording-9-15-22-ai-driven-personalization-and/m-p/543892#M324715-Sep-2022WebinarUsing AI for PersonalisationAdobe
Mobile Experience Optimization, Pt 1 of the Adobe Target Skill Builder Expedition Serieshttps://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/webinar-recording-9-6-22-mobile-experience-optimization-pt-1-of/m-p/543503#M3229/6-Sep-2022WebinarMobile App Experience OptimisationAdobe
Chef's Collection - Recipes for Personalization Successhttps://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/webinar-recording-8-30-22-chef-s-collection-recipes-for/m-p/541612#M322530-Aug-2022BlogPersonalisation StrategiesAdobe
Integrated Journeys in Travel, Hospitality & Dining ~ Real Time Loyalty Activationhttps://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/webinar-recording-8-25-22-integrated-journeys-in-travel/m-p/552485#M327025-Aug-2022WebinarIndustry specifc best practicesAdobe
Personalization Industry Insiders Series: Retail (P2 of 4)https://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/webinar-recording-8-11-22-personalization-industry-insiders/m-p/451082#M313211-Aug-2022WebinarIndustry specifc best practicesAdobe
Adobe Target Profile Scripts Explainedhttps://albertacg.com/adobe-target-profile-scripts-explained/26-Jul-2022BlogProfile ScriptsMatthew Ravlich
Zero to Hero: Starting and Scaling a Personalization Programhttps://video.tv.adobe.com/v/34443728-Jun-2022WebinarPersonalisation StrategiesHeather Adkins (City National Bank SVP) and Kaitlin White (Adobe)
Uncover High-Impact Optimization Opportunitieshttps://video.tv.adobe.com/v/34398316-Jun-2022WebinarPersonalisation StrategiesDrew Burns (Adobe)
Personalization with Precision: Adobe Analytics & Targethttps://video.tv.adobe.com/v/3435202-Jun-2022WebinarAdobe Target & Adobe Analytics togetherJordan Ison (Adobe)
Personalization Industry Insiders Series: Financial Services & Insurancehttps://video.tv.adobe.com/v/34324024-May-2022WebinarIndustry specifc best practicesAdobe (Christopher Young and James Capasso)
Personalization and the Changing Landscape in Retailhttps://video.tv.adobe.com/v/34304219-May-2022WebinarIndustry specifc best practicesAdobe and Dick's (Shawn Wilkinson, Dick’s Sporting Goods eCommerce Program Manager and Brent Kostak)
Real-Time Personalization with Adobe Targethttps://video.tv.adobe.com/v/34261428-Apr-2022WebinarPersonalisation StrategiesBrent Kostak (Adobe)
Creating a Personalisation Roadmap & Testing Planhttps://adobecustomersuccess.adobeconnect.com/pvsqvdvunpai/2-Jun-2021WebinarPersonalisation StrategiesAdobe
Adobe Target Delivery API Tutorial Using Postmanhttps://express.adobe.com/page/cLFVrapuKvUsq/1-Apr-2021BlogServer-side OptimisationAdobe
Adobe Target Skill Builder - Unlock the power of Social Proofing in realtime with Adobe Target and Adobe Analyticshttps://seminars.adobeconnect.com/pwwe9iaun4cn/25-Mar-2021WebinarData Integration with Adobe TargetAdobe
Integrate Third-Party Data Into Adobe Target Using Data Providershttps://www.abhinavpuri.com/blog/target-data-providers/14-Mar-2021BlogData Integration with Adobe TargetAbhinav Puri
Adobe Target: Response Token and Debugging approachhttps://medium.com/jayakrishnaap-digital-analytics-platform/adobe-target-response-token-and-debugging-approach-73d9fcc8cb5626-Feb-2021BlogResponse TokensJayakrishnaa Pharthasarathy
Adobe Target — On Device Decisioninghttps://alex-bishop010.medium.com/adobe-target-on-device-decisioning-a829abd83f2c1-Dec-2020BlogServer-side OptimisationAlex Bishop
Taking the Lead in Delivering Next-Gen Personalizationhttps://business.adobe.com/blog/how-to/taking-the-lead-in-delivering-next-gen-personalization11-Nov-2020BlogServer-side OptimisationAdobe
Adobe Target Skill Builder - On-device decisioning in Adobe Targethttps://seminars.adobeconnect.com/pg4vu6gh8edn/?proto=true1-Nov-2020WebinarServer-side OptimisationAdobe
Adobe Target Skill Builder - Personalization Strategies Using AI and Adobe Targethttps://seminars.adobeconnect.com/psj63nmmz3nq/?proto=true13-Aug-2020WebinarUsing AI for PersonalisationAdobe
Adobe Target Skill Builder - How HSBC leverages Adobe Target and A.I. tp personalize at scalehttps://seminars.adobeconnect.com/ps4ozlg7qfdy/?proto=true6-Aug-2020WebinarUsing AI for PersonalisationAdobe
Digital Bites Webinar - The Inspiration Series: Fuelling Target with Contenthttps://app.highspot.com/viewer/5f5f8e8ef7794d33ffdc170628-Jul-2020WebinarAdobe Target and AEMAdobe
Digital Bites Webinar - Better together: Adobe Target and Experience Cloud Integrationshttps://app.highspot.com/viewer/5f202970811717285c4b04b928-Jul-2020WebinarAdobe Target Tips & TricksAdobe
Adobe Target Skill Builder - Tips & Tricks to Take Full Advantage of Adobe Targethttps://seminars.adobeconnect.com/ppapo38pj8qr/?proto=true28-Jul-2020WebinarAdobe Target Tips & TricksAdobe
Digital Bites Webinar - How Sensei can help: AI and ML in Adobe Targethttps://app.highspot.com/viewer/5f1022ada2e3a957be41c5f114-Jul-2020WebinarUsing AI for PersonalisationAdobe
Adobe Target Skill Builder - How Adobe uses Sensei for Adobe Sensei AI to Personalize experienceshttps://seminars.adobeconnect.com/pcngxbdg9rpk/?proto=true4-Jun-2020WebinarUsing AI for PersonalisationAdobe
Adobe Target Personalisation Industry Insides Webinar Series - Financial Services and Insurancehttps://seminars.adobeconnect.com/ppc3bv9s85jo/?proto=true28-May-2020WebinarIndustry specifc best practicesAdobe
Adobe Target Personalisation Industry Insides Webinar Series - Retailhttps://seminars.adobeconnect.com/p6vbv57c0r5x/?proto=true21-May-2020WebinarIndustry specifc best practicesAdobe
Adobe Target Personalisation Industry Insides Webinar Series - Media, Publishing and Telecommunicationshttps://seminars.adobeconnect.com/pytpqtp8s1ca/?proto=true14-May-2020WebinarIndustry specifc best practicesAdobe
Adobe Target Personalisation Industry Insides Webinar Series - Healthcare and Pharmacyhttps://seminars.adobeconnect.com/patuyfyi8zvn/?proto=true7-May-2020WebinarIndustry specifc best practicesAdobe
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