European Financial Services Firm
- 25%+ Increase in Trackable Traffic with Optimised Consent
Dexata helped a European financial services provider redesign its cookie banner to improve compliance and usability. The result: a 25%+ uplift in trackable traffic and significantly reduced compliance risk.
Industry
BFSI
Location
EMEA – Europe
Solutions
- Cookie Banner Optimisation
- Best-Practice UX
- End-to-end Consent Tracking
Results
- 25%+ more trackable traffic
- Equivalent to £1M+ incremental addressable media value annually
- Avoided £40K - £80K potential GDPR fines and £60K - £120K compliance remediation costs per year
BACKROUND
A European financial services provider with millions of monthly customer sessions.
Their existing cookie banner delivered poor UX, consent rates below 50%, and exposed the business to GDPR risk – limiting trackable traffic and confidence in data-driven decisions.
*This case study has been anonymised to comply with NDA and confidentiality requirements.
words from a sponsor
“Since implementing the updated cookie banner, our acceptance rates have soared. We can now effectively track user engagement, tailor marketing efforts, and elevate compliance.”
Head of Marketing
Solution
Dexata helped redesign its cookie banner to improve compliance and usability.
- Implemented a GDPR/CCPA-compliant consent banner
- Designed best-practice UX with clear opt-in/out flows
- Verified end-to-end consent capture in QA and production
Value Realisation
Since launching the optimised cookie banner, the client can effectively monitor user engagement, improve customer experience, and run more accurate campaigns.
more trackable traffic.
Consent rate increased from 50% → 75% = 25%+
Equivalent to £1M+ incremental addressable media value annually
Avoided £40K–£80K potential GDPR fines and £60K–£120K compliance remediation costs per year
Looking to increase trackable traffic while staying compliant?
Book a discovery call with our team today to discover the value.