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Tealium AudienceStream
CDP MasterCLaaS.Â
Many organisations mistakenly prioritise technical integrations over the practical application of CDP use cases – the real drivers of value. This guide explores a three-stage framework for maximising the impact of CDP use cases, from foundational strategies to advanced applications, ensuring that teams are empowered to drive meaningful outcomes.
The relentless pursuit of the mythical “360-degree customer view” is a dangerous distraction for adoption of CDP use-cases.
This post emphasises a pragmatic approach to CDP implementation, focusing on achievable goals and iterative improvement. It challenges the traditional “big bang” approach and encourages a more agile and data-driven strategy.
Displaying the same experience repeatedly in a session can frustrate users. Using an Adobe Target profile script, businesses can control experience frequency, enhancing satisfaction and effectiveness. This blog explores session-based control, a use case, and step-by-step implementation using an Adobe Target profile script.
Explore 8 key predictions for 2025 that could shape the future of marketing technology—from the rise of AI-powered personalisation to the growing importance of zero-party data. Whether it’s streamlining tech stacks or embracing cross-channel automation, these insights will help you navigate the year ahead with confidence.
This guide offers a structured approach to troubleshooting Adobe Target activities in server-side environments. The document helps businesses resolve issues efficiently, ensuring seamless customer experiences and maximising personalisation impact.
Explore the sixth and last question of the 6Ws – the questions which are essential for unlocking personalisation: determining HOW personalised message will be delivered.
Whether you’re using at.js or the Adobe Experience Platform Web SDK, personalisation can be tricky. That’s why we’ve created an easy-to-follow Troubleshooting Guide to help you solve delivery issues and get your Adobe Target setup running smoothly.
In the world of digital marketing, delivering personalised content is key to engaging your audience. But what happens when your users fit into multiple audience segments? In this blog, we dive into Adobe Target’s Experience Targeting (XT) and explore how to effectively manage and prioritise overlapping audiences. Using real-world eCommerce scenarios, we’ll show you how to ensure that your users always receive the most relevant and impactful experience, boosting both engagement and conversion rates.
Explore the fifth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHAT message will be delivered.
This blog guides you through steps to achieve effective governance of digital properties using Adobe Target, to ensure precise experience optimisation and to avoid accidental updates that could disrupt user experiences.
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