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In designing a personalisation program or individual campaign, asking WHY is a crucial step. The answer to this question helps identify the goals that the campaign should achieve and motivates us to determine whether it met expectations.
The 6Ws framework draws inspiration from Rudyard Kipling’s renowned poem, I Keep Six Honest Serving Men. Kipling’s clever personification of six questions has long been a valuable problem-solving technique. By adopting a curious mindset, I have employed the same approach to create the 6Ws framework for unlocking personalisation – a data-driven method that aims to deliver improved customer experiences.
Marketing-Fatigue, caused by repetitive marketing messages can have detrimental impact on user experience and consequently to journey conversion rates. Frequency capping has been long used by marketers as a strategic tool to mitigate marketing fatigue. This article delves into enabling this technique for owned-media, using Adobe Target.
Experimentation is the process of testing variations in design, content, and user experiences to determine which performs best. AI enhances this process in several key ways.
The incorporation of Artificial Intelligence (AI) into experience optimisation is not just an exciting advancement; it is a transformative force in the realm of digital experiences. AI is not something to shy away from; it is a catalyst for human-centric experimentation, promising tailored, efficient, and data-driven interactions.
Crafting the perfect ad is just one piece of the puzzle in today’s digital landscape. Equally important is ensuring a seamless journey for your audience.
In this article, we explore how Generative AI can be harnessed to optimise user experiences, making them more personalised, immersive, and enjoyable.
In this article, we will explore the key conversion rate optimisation trends that are shaping the digital landscape in 2023, empowering businesses to enhance user experiences, drive conversions, and achieve sustainable growth.
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