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Whether you’re using at.js or the Adobe Experience Platform Web SDK, personalisation can be tricky. That’s why we’ve created an easy-to-follow Troubleshooting Guide to help you solve delivery issues and get your Adobe Target setup running smoothly.
In the world of digital marketing, delivering personalised content is key to engaging your audience. But what happens when your users fit into multiple audience segments? In this blog, we dive into Adobe Target’s Experience Targeting (XT) and explore how to effectively manage and prioritise overlapping audiences. Using real-world eCommerce scenarios, we’ll show you how to ensure that your users always receive the most relevant and impactful experience, boosting both engagement and conversion rates.
Explore the fifth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHAT message will be delivered.
This blog guides you through steps to achieve effective governance of digital properties using Adobe Target, to ensure precise experience optimisation and to avoid accidental updates that could disrupt user experiences.
With the average person using 3.6 devices, avoiding marketing fatigue can be challenging. Discover how multi-device frequency capping can help maintain a consistent and optimised frequency of marketing messages across all devices, preventing the risk of overwhelming customers with redundant or excessive content.
Explore the fourth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHEN the experience will be delivered.
Google’s plans to drop third-party cookies in Chrome have crumbled. But what does this mean for marketers?
Let’s examine how to tackle the second question crucial for unlocking personalisation: determining WHERE the experience will be presented.
Are you aiming to deliver personalised experiences across multiple touch points? A global 2023 study by Statista found that individuals have an average of 3.6 devices and connections, a jump from 2.4 per person in 2018. Today’s customer journeys often span across a variety of devices—smartphones, tablets, laptops – and both websites and apps.
Online recommendations are now crucial, with platforms like Amazon and Netflix setting high standards. Consumers expect tailored suggestions, driving engagement, conversions, and loyalty. Adobe Target helps businesses achieve this personalisation at scale.
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