May 19, 2024
Pre-Experiment Checklist
Our comprehensive Pre-Experiment Checklist is your guide to ensuring experiments are commercially and technical feasible and aligned with business objectives from the get-go.
Resources
April 19, 2024
Identity Resolution Solutions: Exploring Options Beyond Third-Party Cookies
Take an in-depth look at various identity resolution solutions as substitutes for third-party cookies. Compare their advantages, challenges, and potential impacts to determine the most suitable option for your needs.
March 25, 2024
The Matrix of Growth: Choosing Between Neo’s Learning and Mr. Anderson’s Stagnation
The iconic Matrix series presents us with two distinct personas: Neo and Mr. Anderson. While both characters start as the same individual, they represent two divergent paths—one of continuous learning and the other of static training. Their journeys provide a compelling metaphor for our professional and personal growth. So, which path do you and your team walk on?
March 5, 2024
Unlocking Personalisation: The 6 Key Questions You Need to Answer
The 6Ws framework draws inspiration from Rudyard Kipling’s renowned poem, I Keep Six Honest Serving Men. Kipling’s clever personification of six questions has long been a valuable problem-solving technique. By adopting a curious mindset, I have employed the same approach to create the 6Ws framework for unlocking personalisation – a data-driven method that aims to deliver improved customer experiences.
February 1, 2024
Experience Optimisation Pre-Launch QA Checklist
Our Pre-Launch QA Launch Checklist is designed to guide you through the essential steps to guarantee a smooth and error-free launch.
January 20, 2024
Identity Resolution – An Essential Survival Guide for the 2024 Cookiepocalypse
Identity resolution is more crucial in 2024 than ever as marketers face greater challenges arising from privacy regulations, the explosion of digital touchpoints and the impending third-party ‘cookiepocalypse’.
January 8, 2024
Art of Balance: Overcoming Marketing Fatigue Using Frequency Capping
Marketing-Fatigue, caused by repetitive marketing messages can have detrimental impact on user experience and consequently to journey conversion rates. Frequency capping has been long used by marketers as a strategic tool to mitigate marketing fatigue. This article delves into enabling this technique for owned-media, using Adobe Target.
October 27, 2023
What’s Your Biggest MarTech Challenge?
MarTech adoption is no longer a luxury; it’s a necessity. While 88% of today’s marketing budgets are dedicated to MarTech spend, only 42% of marketers utilise their full MarTech stack capabilities. Let’s dive into the hurdles that businesses currently face and the repercussions of low MarTech adoption. We’ll also explore key reasons for this wastage, as well as actionable solutions for overcoming the challenge you’re facing so that you can supercharge your MarTech adoption.
October 23, 2023
Unlocking AI in Experimentation and Experience Optimisation
Experimentation is the process of testing variations in design, content, and user experiences to determine which performs best. AI enhances this process in several key ways.
October 23, 2023
Harnessing AI for Experience Optimisation: Blending Human-Centric Creativity with AI for Rapid Experimentation
The incorporation of Artificial Intelligence (AI) into experience optimisation is not just an exciting advancement; it is a transformative force in the realm of digital experiences. AI is not something to shy away from; it is a catalyst for human-centric experimentation, promising tailored, efficient, and data-driven interactions.