April 29th
April 29th
Whether you are new or a seasoned expert interested in Experience Optimisation (CRO, Personalisation, Experimentation) and keen on always-on-learning – then this repository could be a little help.
With this list of prominent individuals to follow on LinkedIn, books to read and communities to join – we hope you’ll remain updated with the latest in Experience Optimisation and achieve growth.
Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Manager
Adobe Campaign Manager
Adobe Real-Time CDP
Google Analytics (GA4)
Google Analytics (360)
Google Optimize
Google Tag Manager
Tealium AudienceStream CDP
Tealium EventStream
Tealium IQ
Consulting
MarTech Gap Analysis
MarTech Maturity Auditing
Customer Journey Mapping
Learning and Adoption Solutions
Analytics Platforms
Audience Management Platforms
Customer Data Platforms (CDP)
Data Management Platforms (DMP)
Social Engagement Platforms
Data Collection
Data Visualisation and Reporting
Predictive Analytics & AI
Actionable Insights
Conversion Rate Optimisation (CRO)
A/B Testing and Experimentation
Personalisation Strategies
Data Automation
Business Intelligence
Generative AI
Paid Search
Paid Social
Display and Video
SEO
Affiliate Marketing
