Foreign Money Exchange Services
- 25% Increase
in Trackable Traffic
Dexata assisted a leading UK foreign money exchange company and one of their partners in boosting their measurable traffic by 25% through cookie banner optimisation.
Industry
BFSI
Location
United Kingdom
Solutions
- Cookie Banner Optimisation
- Analytics
- Tag Management
Results
- 25% increase in trackable traffic
BACKROUND
Our client is a top provider of foreign exchange services, renowned for delivering award-winning solutions to companies. With a strong presence in the FX industry and a multi-billion pound wholesale business, they specialise in customised travel money solutions for finance, travel, and retail sectors. This includes enabling clients to offer foreign money orders and travel money cards both online and in-store.
They came to Dexata with a cookie banner, implemented for privacy and GDPR compliance regulations, which was causing a 50% loss in trackable traffic due to it not being setup per best practices. The old design featured a close button that enabled users to reject the banner, leading to significant data loss. This limited their ability to monitor user engagement effectively, optimise their digital marketing strategies, and personalise customer experiences.
*This case study has been anonymised to comply with NDA and confidentiality requirements.
OBJECTIVE
Boost acceptance rates and trackable traffic to increase ability to measure and optimise visitor engagement.
Solution
- Streamlined Design: Removing the close button for a cleaner look that boosts user attention and engagement.
- Improved Usability: Replacing old accept/reject radio buttons with easy-click buttons for simpler interaction.
- Responsive Design: Ensuring seamless functionality across different devices with a responsive layout.
These enhancements collectively contributed to a more effective cookie banner that not only complies with privacy regulations but also enhanced user experience and engagement. This resulted in higher acceptance rates, thereby supporting improved user engagement tracking, enhanced digital marketing strategies, and more personalised customer experiences.
Solutions
- Tealium Consent Manager
- Adobe Analytics
“Our acceptance rates have soared, allowing us to better track user engagement and tailor our marketing strategies effectively. Dexata’s solution has truly transformed how we manage cookies, enhancing both our legal compliance and customer satisfaction.”
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Head of Digital
STRENGTH IN NUMBERS
Business Impact
Since the launch of the optimised cookie banner, the client and their partner have been able to effectively monitor user engagement and optimise their customer experience and marketing campaigns.
increase in trackable traffic.