What is your biggest MarTech adoption challenge?

Overcome key challenges that hinder adoption and ROI.

UPCOMING MARTECH LONDON MEETUP

APR 29: Identity Resolution in the Post-Cookie World | Paddington, London

UPCOMING MASTERCLaaS

OCT 19 LONDON:
Tealium AudienceStream
CDP MasterCLaaS. 

ON DEMAND WEBINAR

Harnessing First-Party Data in the 2024 Cookiepocalypse

FEBRUARY 22, 2024

Prepared For The Third-Party Cookie Demise?

Google is starting to depreciate third-party cookies in 2024 with them already having been disabled for 1% of users with a full stop for all users by end of Q3. This is going to have an impact on audience creation and targeting.

In this on demand webinar, learn how gathering first-party data in the cookieless world and explore how the strategic use of transactable ads and customer data platforms (CDP) will help ensure your survival in a cookieless environment while also reducing friction and foster trust with your customers.

What you will learn

See innovative strategies that you can implement to incentivise your customers and grow your first-party audiences.

The Speakers

Dominic Perkins

Managing Director | Playrcart

Dom is the Managing Director of Playrcart (Glui) a real-time technology and data platform that makes all marketing touch points transactional for brands. Dom comes with years of experience creating and executing strategies for commercial products working with new and existing Ad technologies across digital disciplines.

Michael Stannard

Strategic Partnerships, UK, EMEA & BeNeLux | Tealium

Heading up Strategic Partnerships at Tealium, Michael works with partners to enable brands to deliver compelling customer experiences in an ever-evolving consumer landscape.

Ian Pilborough

Principal Solutions Consultant | Tealium

Ian is a CDP expert and thought leader in how to overcome data and technology challenges and help businesses connect data so they can connect with their customers.

Charlie Nicholls

CMO | Dexata

Charlie Nicholls, the CMO at Dexata, brings a wealth of experience as a seasoned Digital Marketing expert, Mentor, and Consultant. With a proven track record in MarTech, Charlie is dedicated to facilitating continuous learning opportunities in an ever-evolving tech realm, emphasising the importance of creating and enhancing impactful customer experiences.

Rajneesh Gautam

Founder & CEO | Dexata
Rajneesh Gautam, Founder & CEO of Dexata, is a pioneering leader in MarTech and digital strategy. He challenges norms, innovates solutions, particularly in response to declining cookies, and is passionate about reshaping MarTech to enhance brand positioning and personalise customer interactions. Additionally, he leads Martech London, fostering industry collaboration and advancement.

Watch The Webinar

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