Housing Finance Company
- 30+ Assets
Tracked Using Tag Management Solutions
Dexata helped one of India’s leading house finance companies track over 30 assets using Tag Management solutions. This lead to more than 50 data-based insights and recommendations being gained.
Industry
Housing Finance
Location
India
Solutions
- Tag Management
- Adobe Analytics
Results
- 30+ assets tracked using Tag Management solutions
- 50+ data based insights and recommendations
BACKROUND
One of India’s leading housing finance companies. They offer a wide range of loan products.
Solutions
- Adobe Analytics
- Adobe Target
- Adobe Audience Manager
Client Needs
The client’s primary needs revolved around enhancing the analytics for their web and mobile applications.
They were looking for a robust solution that facilitated cross-platform user-stitching, allowing them to gain a comprehensive understanding of user behaviour and engagement across different devices and platforms.
Furthermore, they sought deep-driven reports and insights to obtain in-depth data and actionable information to make informed decisions.
Our overarching goal was to improve the overall customer experience, leveraging the insights gained to make user interactions smoother and more intuitive.
Additionally, we focused on increasing their lead generation by enabling a clear analytics solution for identifying and capitalising on opportunities for growth and revenue generation.
Solutions
We setup the following for this client:
- Enabled Tag Management and Digital Analytics solutions across assets
- Regular audits and strategic solutions for existing assets
- Research techniques to understand the experiences and information that customers generate, refining that data into actionable feedback
- Data-based UI/UX improvements and recommendations
- Dashboards and monitoring data regularly to uncover new insights and create a knowledge repository of the experiments done to date
STRENGTH IN NUMBERS
Business Impact
Since partnering with Dexata, the client has been able to access greater insights and make more data-informed decisions.
Assets implemented using Tag Management solutions
Data-based insights and recommendations