Housing Finance Company
Tracked Using Tag Management Solutions
Dexata helped one of India’s leading house finance companies track over 30 assets using Tag Management solutions. This lead to more than 50 data-based insights and recommendations being gained.
One of India’s leading housing finance companies. They offer a wide range of loan products.
The client’s primary needs revolved around enhancing the analytics for their web and mobile applications.
They were looking for a robust solution that facilitated cross-platform user-stitching, allowing them to gain a comprehensive understanding of user behaviour and engagement across different devices and platforms.
Furthermore, they sought deep-driven reports and insights to obtain in-depth data and actionable information to make informed decisions.
Our overarching goal was to improve the overall customer experience, leveraging the insights gained to make user interactions smoother and more intuitive.
Additionally, we focused on increasing their lead generation by enabling a clear analytics solution for identifying and capitalising on opportunities for growth and revenue generation.
We setup the following for this client:
STRENGTH IN NUMBERS
Since partnering with Dexata, the client has been able to access greater insights and make more data-informed decisions.
Assets implemented using Tag Management solutions
Data-based insights and recommendations