Reliance Mutual Fund
- 95%
Data Accuracy Achieved
Dexata helped India’s leading asset manager, Reliance Mutual Fund, to increase data accuracy to 95%.
Industry
Finance
Location
India
Solutions
- Adobe Analytics
- Adobe Target
Results
- 100x increase in personalisation and testing activities.
- 95% data accuracy across various digital properties.
- 2x adoption of data driven culture.
Background
Reliance Mutual Fund is one of the largest asset manager in India and manages mutual funds, pension funds, managed accounts, alternative investments and offshore funds.
OBJECTIVE
Reliance Mutual Fund wanted to understand their consumer behavior better.
The Problem
They wanted to setup an accurate measurement platform to understand customer behaviour better. The complete Website was based on AJAX platform and they were facing issues in data and visualising the user funnels.
They were also struggling in setting up personalisation and optimisation roadmaps as they were coming up with huge revamps and new digital properties.
What We Did
Data Accuracy Solution
Dexata helped them get their data accuracy to 95%.
Dexata helped Reliance Mutual Fund in defining their requirements clearly. Once we had requirements for implementation we proposed centralised data storage and governance architecture for all digital assets. We also helped them to optimise the performance of pages after Target and Analytics were deployed.
What We Did
Workshops For Data-Driven Decision Making
We conducted workshops to boost data-driven decision making.
After implementation, we conducted multiple workshops for Product, Marketing and Senior Stakeholders to understand the solution better. This was a huge boost to data-driven decision-making.
In parallel our Adobe Target consultants conducted various brainstorming sessions with various teams using our ideation framework. We helped them to clearly define and visualise the way ahead for Optimisation and Personalisation.
Solutions
- Data Analysis
- Data Optimisation
- Experience Optimisation
Prior to Dexata, Reliance Mutual Fund had unreliable data.
We proposed centralised data storage & governance architecture for all digital assets. We also helped optimise the performance of pages after Target and Analytics were deployed.
Since the engagement, Reliance Mutual Fund were able to:
- Track and analyse the dashboards everyday to understand the behavioral trend changes as per market fluctuations.
- Map the data with third party data sources so that they can measure source wise performance within Adobe Workspace.
- Set up funnels in AJAX and single page applications, and are still working with them to increase the data accuracy beyond 95%.
- Improve the customer experience for existing users and new users.
With optimisation and personalisation already in place they were able to increase the conversion rates for both existing and new customers and every month we are doing 5-10 new experiments per customer segment.
STRENGTH IN NUMBERS
Business Impact
Since partnering with Dexata, Reliance Mutual Fund has increased their data accuracy to 95%.
Increase in Personalisation and Testing activities.