Global SaaS Platform
- 50% Increase in Experimentation Velocity
Dexata partnered with a global SaaS CRM provider to expand experimentation velocity and reduce errors. Enhancements to testing infrastructure drove a 50% increase in experiments launched and measurable commercial upside.
Industry
SaaS
Location
Global
Solutions
- CRO Programme
- CRO Governance
- Enhanced Test Infrastructure
- End-to-end Consent Tracking
Results
- 50% more experiments launched
- 33% higher winning experiment rate
- 41% reduction in average error rate
BACKROUND
A SaaS CRM provider with a global customer base of millions.
Our client had limited test capacity slowed innovation and introduced high error rates, putting product performance and customer retention at risk.
*This case study has been anonymised to comply with NDA and confidentiality requirements.
words from a sponsor
“Increasing our experimentation capacity alone would’ve helped – sharing those doubled win rates and fewer errors has transformed how we innovate.”
CRO Manager
Solution
Dexata provided an end-to-end CRO programme which included:
- Enhanced test infrastructure for scale
- Introduced improved governance for hypothesis tracking
- Reduced experiment errors through automation and validation
Value Realisation
By scaling their experimentation capacity, the client’s product teams can now launch more tests, validate ideas faster, and deliver higher-value features with fewer errors.
more experiments → accelerated product releases safeguarding £5M+ in revenue
33% higher win rate → incremental conversion uplift worth £500K+ annually
41% fewer errors → reduced rework and saved £250K developer/analyst time annually
Want to scale experimentation and deliver enhanced customer experiences faster?
Book a discovery call with our team today to discover the value.