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OCT 19 LONDON:
Tealium AudienceStream
CDP MasterCLaaS.
The relentless pursuit of the mythical “360-degree customer view” is a dangerous distraction for adoption of CDP use-cases.
This post emphasises a pragmatic approach to CDP implementation, focusing on achievable goals and iterative improvement. It challenges the traditional “big bang” approach and encourages a more agile and data-driven strategy.
Explore 8 key predictions for 2025 that could shape the future of marketing technology—from the rise of AI-powered personalisation to the growing importance of zero-party data. Whether it’s streamlining tech stacks or embracing cross-channel automation, these insights will help you navigate the year ahead with confidence.
Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Manager
Adobe Campaign Manager
Adobe Real-Time CDP
Google Analytics (GA4)
Google Analytics (360)
Google Optimize
Google Tag Manager
Tealium AudienceStream CDP
Tealium EventStream
Tealium IQ
Consulting
MarTech Gap Analysis
MarTech Maturity Auditing
Customer Journey Mapping
Learning and Adoption Solutions
Analytics Platforms
Audience Management Platforms
Customer Data Platforms (CDP)
Data Management Platforms (DMP)
Social Engagement Platforms
Data Collection
Data Visualisation and Reporting
Predictive Analytics & AI
Actionable Insights
Conversion Rate Optimisation (CRO)
A/B Testing and Experimentation
Personalisation Strategies
Data Automation
Business Intelligence
Generative AI
Paid Search
Paid Social
Display and Video
SEO
Affiliate Marketing
