SIGN UP FOR FREE TODAY
OCT 19 LONDON:
Tealium AudienceStream
CDP MasterCLaaS.Â
This article explores how Tealium Moments IQ and Adobe Target enable the effective use of zero-party data, facilitating the creation of dynamic, context-aware interactions that resonate with individual customers. This approach not only respects user privacy but also drives significant improvements in engagement and conversion rates.
Many organisations mistakenly prioritise technical integrations over the practical application of CDP use cases – the real drivers of value. This guide explores a three-stage framework for maximising the impact of CDP use cases, from foundational strategies to advanced applications, ensuring that teams are empowered to drive meaningful outcomes.
Tech giants like Google are phasing out third-party cookies in favour of more privacy-centric approaches. So, what does this mean for marketers and organisations, and how can you adapt to this new reality?
Let’s debunk some of the most prevalent CDP myths. Gain a clearer understanding of what CDPs truly are and how they can benefit your organisation.
In this article, we will explore top 15 CDP use cases and how they can empower organisations to drive growth, improve customer experiences, and optimise marketing strategies.
Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Manager
Adobe Campaign Manager
Adobe Real-Time CDP
Google Analytics (GA4)
Google Analytics (360)
Google Optimize
Google Tag Manager
Tealium AudienceStream CDP
Tealium EventStream
Tealium IQ
Consulting
MarTech Gap Analysis
MarTech Maturity Auditing
Customer Journey Mapping
Learning and Adoption Solutions
Analytics Platforms
Audience Management Platforms
Customer Data Platforms (CDP)
Data Management Platforms (DMP)
Social Engagement Platforms
Data Collection
Data Visualisation and Reporting
Predictive Analytics & AI
Actionable Insights​
Conversion Rate Optimisation (CRO)
A/B Testing and Experimentation
Personalisation Strategies
Data Automation
Business Intelligence
Generative AI
Paid Search
Paid Social
Display and Video
SEO
Affiliate Marketing
