CDP Implementation
- 10 Global Markets
Now Have A CDP
Dexata helped one of the biggest global telecom companies successfully implement a Customer Data Platform (CDP) in 10 local markets.
Industry
Telecom
Location
10+ Local Markets Globally
Solutions
- Tealium CDP
- Adobe Experience Cloud
- Pega
Results
- 10 local markets now have a CDP successfully implemented
- 25+ use cases implemented across paid and owned channels
- 25% improvement in match rate resulting in better customer identification and better targeting
- 41%+ increase in conversion rate for Meta
BACKROUND
One of the biggest telecom companies globally, operating in 15+ countries.
To make good use of rich first-party data available to them, the client wanted help in moving from a DMP solution to CDP.
They also needed support to run the audience-management operations centrally.
Solutions
- Audience Management Support
- Use Case Development
- Tealium CDP
Client Needs
The client wanted assistance in transitioning from a DMP solution to a CDP to effectively utilise the rich first-party data available to them.
They also required support for centrally managing audience-management operations.
Solutions
We setup the following for this client:
- Understanding audience-management needs and convert into commercial use-cases
- Identifying the most suitable and cost effective CDP solution through RFP
- Building repeatable frameworks and blueprints
- Technical implementation of the CDP platform across 10 markets
- Upskilling teams to leverage the capabilities of the CDP platform to achieve business goals
- Setting up operational COE to manage audiences and activation
STRENGTH IN NUMBERS
Business Impact
Since partnering with Dexata, the client has been able to access greater insights and make more data-informed decisions.
Local markets now have a CDP successfully implemented
Use cases implemented across paid and owned channels
Increase in match rate for better customer identification and targeting
increase in conversion rate from Server-side CAPI for Meta