Now Have A CDP
Dexata helped one of the biggest global telecom companies successfully implement a Customer Data Platform (CDP) in 10 local markets.
10+ Local Markets Globally
One of the biggest telecom companies globally, operating in 15+ countries.
To make good use of rich first-party data available to them, the client wanted help in moving from a DMP solution to CDP.
They also needed support to run the audience-management operations centrally.
The client wanted assistance in transitioning from a DMP solution to a CDP to effectively utilise the rich first-party data available to them.
They also required support for centrally managing audience-management operations.
We setup the following for this client:
STRENGTH IN NUMBERS
Since partnering with Dexata, the client has been able to access greater insights and make more data-informed decisions.
Local markets now have a CDP successfully implemented
Use cases implemented across paid and owned channels
Increase in match rate for better customer identification and targeting
increase in conversion rate from Server-side CAPI for Meta