
Customer Experience Optimisation Insights | August 2024 Edition
View the August 2024 edition of Customer Experience Optimisations Insights.
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View the August 2024 edition of Customer Experience Optimisations Insights.
View the July 2024 edition of Customer Experience Optimisations Insights.
Google’s plans to drop third-party cookies in Chrome have crumbled. But what does this mean for marketers?
Increase in Trackable Traffic
Let’s examine how to tackle the second question crucial for unlocking personalisation: determining WHERE the experience will be presented.
Are you aiming to deliver personalised experiences across multiple touch points? A global 2023 study by Statista found that individuals have an average of 3.6 devices and connections, a jump from 2.4 per person in 2018. Today’s customer journeys often span across a variety of devices—smartphones, tablets, laptops – and both websites and apps.
View the June 2024 edition of Customer Experience Optimisations Insights.
View the May 2024 edition of Customer Experience Optimisations Insights.
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Increase in Experiments
Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Manager
Adobe Campaign Manager
Adobe Real-Time CDP
Google Analytics (GA4)
Google Analytics (360)
Google Optimize
Google Tag Manager
Tealium AudienceStream CDP
Tealium EventStream
Tealium IQ
Consulting
MarTech Gap Analysis
MarTech Maturity Auditing
Customer Journey Mapping
Learning and Adoption Solutions
Analytics Platforms
Audience Management Platforms
Customer Data Platforms (CDP)
Data Management Platforms (DMP)
Social Engagement Platforms
Data Collection
Data Visualisation and Reporting
Predictive Analytics & AI
Actionable Insights
Conversion Rate Optimisation (CRO)
A/B Testing and Experimentation
Personalisation Strategies
Data Automation
Business Intelligence
Generative AI
Paid Search
Paid Social
Display and Video
SEO
Affiliate Marketing