
WHEN – Q4 of 6 Key Questions to Unlock Personalisation
Explore the fourth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHEN the experience will be delivered.
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OCT 19 LONDON:
Tealium AudienceStream
CDP MasterCLaaS.
Explore the fourth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHEN the experience will be delivered.
Let’s examine how to tackle the second question crucial for unlocking personalisation: determining WHERE the experience will be presented.
Are you aiming to deliver personalised experiences across multiple touch points? A global 2023 study by Statista found that individuals have an average of 3.6 devices and connections, a jump from 2.4 per person in 2018. Today’s customer journeys often span across a variety of devices—smartphones, tablets, laptops – and both websites and apps.
Online recommendations are now crucial, with platforms like Amazon and Netflix setting high standards. Consumers expect tailored suggestions, driving engagement, conversions, and loyalty. Adobe Target helps businesses achieve this personalisation at scale.
Let’s explore how to tackle the second question that unlocks personalisation: defining your target audience. Let’s address the WHO.
In this article, we explore how Generative AI can be harnessed to optimise user experiences, making them more personalised, immersive, and enjoyable.
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