September 9, 2024
WHAT – Q5 of 6 Key Questions to Unlock Personalisation
Explore the fifth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHAT message will be delivered.
Personalisation
August 14, 2024
Building Safe and Secure Engaging Experiences – The Importance of Controlled Access in Experience Optimisation
This blog guides you through steps to achieve effective governance of digital properties using Adobe Target, to ensure precise experience optimisation and to avoid accidental updates that could disrupt user experiences.
August 7, 2024
Cross-Device Harmony: Crafting Engaging Visitor Experiences Without Marketing Fatigue
With the average person using 3.6 devices, avoiding marketing fatigue can be challenging. Discover how multi-device frequency capping can help maintain a consistent and optimised frequency of marketing messages across all devices, preventing the risk of overwhelming customers with redundant or excessive content.
August 1, 2024
WHEN – Q4 of 6 Key Questions to Unlock Personalisation
Explore the fourth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHEN the experience will be delivered.
July 15, 2024
WHERE – Q3 of 6 Key Questions To Unlock Personalisation
Let’s examine how to tackle the third question crucial for unlocking personalisation: determining WHERE the experience will be presented.
July 12, 2024
Personalising Experiences Across Platforms and Devices with Cross-Device Affinity Targeting
Are you aiming to deliver personalised experiences across multiple touch points? A global 2023 study by Statista found that individuals have an average of 3.6 devices and connections, a jump from 2.4 per person in 2018. Today’s customer journeys often span across a variety of devices—smartphones, tablets, laptops – and both websites and apps.
June 20, 2024
Driving Business Growth By Leveraging The Power of Recommendations
Online recommendations are now crucial, with platforms like Amazon and Netflix setting high standards. Consumers expect tailored suggestions, driving engagement, conversions, and loyalty. Adobe Target helps businesses achieve this personalisation at scale.
June 11, 2024
WHO – Q2 of 6 Key Questions To Unlock Personalisation
Let’s explore how to tackle the second question that unlocks personalisation: defining your target audience. Let’s address the WHO.
August 24, 2023
Optimising User Experiences with Generative AI: Personalisation and Beyond
In this article, we explore how Generative AI can be harnessed to optimise user experiences, making them more personalised, immersive, and enjoyable.