Get The
Conversion Edge
Customers these days hold a lot of power over brands. And slowly, businesses have also started to realise this. Their strategies are now more focused on the likes and dislikes of their customers.
Our team helps you achieve the data that can help you make informed, customer-centric strategies and plans. We test your ideas, analyse them based on your customers’ needs, and then find out which ideas will drive them right through the checkout.
- Innovative and Collaborative Approach
- Strategic Roadmaps
- Data-Driven Ideas
- Meticulous Frameworks and Workflows
- Measurable Impact
- Continuous Improvement
Our CRO METHDOLOGY
The Path to Conversion Excellence
Efficiency is the heartbeat of success. Our meticulously crafted experience optimisation workflows streamline processes, reduce bottlenecks, and enhance user experiences at every touchpoint. By strategically aligning data-backed insights, design, functionality, and engagement, we create an ecosystem that seamlessly guides visitors towards conversion, resulting in elevated revenue and ROI.
User Research and Analysis
We commence by diving deep into your website and marketing channels. Our experts meticulously analyse data to unearth insights, identify conversion bottlenecks, and understand user behaviour.
With a thorough grasp of your audience, we dissect user intent. What motivates your visitors? What barriers impede their journey? By understanding these nuances, we craft an experience that resonates with your audience.
Ideation and Test Selection
Our ideathons bring together diverse minds and expertise to discuss ideas and spark innovation. We facilitate an environment where ideas flow freely.
These ideas are meticulously researched and refined, forming the foundation for experimentation.
Not all changes yield the same results. We carefully select A/B tests and experiments that align with your objectives. Our choices are rooted in data and a profound understanding of your unique needs.
Testing and Iteration
Before a single alteration is made, we conduct a comprehensive pre-test analysis. This helps us establish a baseline to measure the impact of our changes accurately.
We then and only then implement the selected changes and monitor their performance closely. Through iterative testing, we refine and optimise your website.
Post-Test Analysis and Reporting
Our journey doesn’t end with the tests. Post-test analysis is crucial. We examine the data to understand the impact of our changes, whether they met our hypotheses, and how we can further enhance your website.
Transparency is key. We provide detailed reports that showcase what’s been accomplished, what’s working, and areas that still require attention. These insights guide the ongoing CRO strategy.
Continuous Improvement
CRO is an ongoing journey. We never stop seeking ways to enhance your website’s performance. Our strategies evolve as your business and industry do.
UNLOCK CONVERSIONS AND ROI
CRO Solutions
We put a lot of heart and care into our CRO frameworks because we’ve seen firsthand how well they deliver results.
Experimentation Frameworks
A meticulous process for innovation and conversion optimisation.
If you are thinking of trying CRO, you must have come across the question – How to get started? While CRO can can help you increase your conversion rates significantly, building an efficient Experimentation Roadmap can be a little tricky.
But we are here to help you with it. We will help you list down your objectives, figure out the challenges, set the priority right, and then set up a successful roadmap that gives you the desired results.
Personalisation Frameworks
Create personalised experiences that connect and convert.
The combination of data and advanced technology has opened new doors for personalisation. But with various personalisation tools and products in the market, it has become overwhelming too.
At Dexata, we try to simplify it for you by building a Personalisation Roadmap. It lets you determine your customers’ journeys, know them well, understand their behaviour, figure out your objectives, and then create a framework.
Success Measurement Frameworks
Proven conversion rate optimisation frameworks for measuring and achieving success.
We follow a measurement framework that is much easier to understand and covers all the elements of all the tests without making you feel overwhelmed with the amount of data. To get an accurate framework, we do AB Testing for a sufficient time so there is no chance of any error. Once you get the statistical data, you can decide to move further, or we can help you iterate and improve your plan.
Driving MarTech adoption and ROI for brands.
- How we helped ICICI PruLife improve conversions by 300%.
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