What is your biggest MarTech adoption challenge?

Overcome key challenges that hinder adoption and ROI.

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UPCOMING MASTERCLaaS

OCT 19 LONDON:
Tealium AudienceStream
CDP MasterCLaaS. 

Category Case Studies
Marketing Automation

Open Rate

Dexata helped one of the biggest pharma companies with a marketing automation strategy that led to a 19% uplift in open rate and a 15.4% conversion rate.

Industry

Pharma

Location

100 Markets Globally

Solutions
Results
BACKROUND

One of the biggest pharma companies, offering a diverse range of products and services across 15 global facilities and a global distribution network in over 100 countries.

Solutions

Client Needs

The client had several key needs to address in their business strategy.

First and foremost, they needed to be able to efficiently identify and nurture potential customers. They required a solution that could enable lead scoring and lead lifecycle management.

Additionally, they sought to integrate their CRM (Customer Relationship Management) system to streamline customer data management and enhance overall business efficiency.

Moreover, they were looking for strategic recommendations related to email templates and marketing practices and wanted to optimise their email marketing efforts and enhance engagement with their audience.

Lastly, they were interested in a search engine integration and building a full-funnel strategy.

Solutions

We setup the following for this client:

STRENGTH IN NUMBERS

Business Impact

Since the Marketing Automation Strategy started, the client has been able to more efficiently identify, engage, nurture, and convert potential customers.

0 %

Improvement in open rate

0 %

Click rate achieved

0 %

Conversion rate achived

top
Adobe

Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Manager
Adobe Campaign Manager
Adobe Real-Time CDP

Google

Google Analytics (GA4)
Google Analytics (360)
Google Optimize
Google Tag Manager

Tealium

Tealium AudienceStream CDP
Tealium EventStream
Tealium IQ

Segment
Quantum Metric
MoEngage
CleverTap
MixPanel
OneTrust
Playrcart
VWO
Optimizely