July 15, 2024
WHERE – Q4 of 6 Key Questions To Unlock Personalisation
Let’s examine how to tackle the second question crucial for unlocking personalisation: determining WHERE the experience will be presented.
Experience Optimisation
July 12, 2024
Personalising Experiences Across Platforms and Devices with Cross-Device Affinity Targeting
Are you aiming to deliver personalised experiences across multiple touch points? A global 2023 study by Statista found that individuals have an average of 3.6 devices and connections, a jump from 2.4 per person in 2018. Today’s customer journeys often span across a variety of devices—smartphones, tablets, laptops – and both websites and apps.
June 20, 2024
Driving Business Growth By Leveraging The Power of Recommendations
Online recommendations are now crucial, with platforms like Amazon and Netflix setting high standards. Consumers expect tailored suggestions, driving engagement, conversions, and loyalty. Adobe Target helps businesses achieve this personalisation at scale.
June 11, 2024
WHO – Q2 of 6 Key Questions To Unlock Personalisation
Let’s explore how to tackle the second question that unlocks personalisation: defining your target audience. Let’s address the WHO.
May 14, 2024
WHY – Q1 of 6 Key Questions To Unlock Personalisation
In designing a personalisation program or individual campaign, asking WHY is a crucial step. The answer to this question helps identify the goals that the campaign should achieve and motivates us to determine whether it met expectations.
March 5, 2024
Unlocking Personalisation: The 6 Key Questions You Need to Answer
The 6Ws framework draws inspiration from Rudyard Kipling’s renowned poem, I Keep Six Honest Serving Men. Kipling’s clever personification of six questions has long been a valuable problem-solving technique. By adopting a curious mindset, I have employed the same approach to create the 6Ws framework for unlocking personalisation – a data-driven method that aims to deliver improved customer experiences.
January 8, 2024
Art of Balance: Overcoming Marketing Fatigue Using Frequency Capping
Marketing-Fatigue, caused by repetitive marketing messages can have detrimental impact on user experience and consequently to journey conversion rates. Frequency capping has been long used by marketers as a strategic tool to mitigate marketing fatigue. This article delves into enabling this technique for owned-media, using Adobe Target.
October 23, 2023
Unlocking AI in Experimentation and Experience Optimisation
Experimentation is the process of testing variations in design, content, and user experiences to determine which performs best. AI enhances this process in several key ways.
October 23, 2023
Harnessing AI for Experience Optimisation: Blending Human-Centric Creativity with AI for Rapid Experimentation
The incorporation of Artificial Intelligence (AI) into experience optimisation is not just an exciting advancement; it is a transformative force in the realm of digital experiences. AI is not something to shy away from; it is a catalyst for human-centric experimentation, promising tailored, efficient, and data-driven interactions.
September 26, 2023
Unlocking Success: Bridging the Gap Between Ad Messages and Landing Pages
Crafting the perfect ad is just one piece of the puzzle in today’s digital landscape. Equally important is ensuring a seamless journey for your audience.