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OCT 19 LONDON:
Tealium AudienceStream
CDP MasterCLaaS.
Are you aiming to deliver personalised experiences across multiple touch points? A global 2023 study by Statista found that individuals have an average of 3.6 devices and connections, a jump from 2.4 per person in 2018. Today’s customer journeys often span across a variety of devices—smartphones, tablets, laptops – and both websites and apps.
Online recommendations are now crucial, with platforms like Amazon and Netflix setting high standards. Consumers expect tailored suggestions, driving engagement, conversions, and loyalty. Adobe Target helps businesses achieve this personalisation at scale.
Let’s explore how to tackle the second question that unlocks personalisation: defining your target audience. Let’s address the WHO.
In designing a personalisation program or individual campaign, asking WHY is a crucial step. The answer to this question helps identify the goals that the campaign should achieve and motivates us to determine whether it met expectations.
The 6Ws framework draws inspiration from Rudyard Kipling’s renowned poem, I Keep Six Honest Serving Men. Kipling’s clever personification of six questions has long been a valuable problem-solving technique. By adopting a curious mindset, I have employed the same approach to create the 6Ws framework for unlocking personalisation – a data-driven method that aims to deliver improved customer experiences.
See how personalised and consistent experiences can be delivered across devices and platforms with Tealium AudienceStream and Adobe Target.
In this article, we explore how Generative AI can be harnessed to optimise user experiences, making them more personalised, immersive, and enjoyable.
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